Mumbai: Batooni, the first-of-its-kind hyper-local mobile advertising startup in India is enabling local businesses in Tier II cities and towns to reach out to their target audience via hyperlocal mobile advertising. Batooni’s unique mobile advertising platform offers an inexpensive solution to smaller brands to target the right users based on their demographics and location. This way, local businesses get a viable media for advertising that the alternate media are just too expensive for.
Batooni enables advertisers to reach a niche audience within their catchment, which could be as small as just a couple of kilometers, at a fraction of the cost of sending out pamphlets. A sophisticated campaign design and management system ensures ad campaigns are targeted towards specific audiences, delivering unprecedented ROI to advertisers. Batooni’s client list spans brands across multiple industry sectors. Some of the brands successfully leveraging the Batooni platform include Dainik Bhaskar, Kanpur Technical University and Saregama.
Commenting on Saregama’s partnership with Batooni, Janak Bhanushali, CEO, Hifi Digi Advertising Pvt. Ltd (Saregama) said, “We are pleased to have collaborated with Batooni which is a new and innovative medium for us to advertise to consumers. Batooni has given us an opportunity to reach out to the youth who are our target audience and influence them in a big way. We found the platform to be extremely convenient and believe it has tremendous potential to grow in other markets in the Hindi speaking belt.”
Ajay Singh, Senior Manager – Brand Marketing, Dainik Bhaskar Group said, “We found Batooni to be a unique proposition in reaching out to our potential Dainik Bhaskar App users. We ran a video advertising campaign for a short duration and are quite impressed with the outcomes we received.”
Jitendra Chaturvedi, Director & Co-Founder, Batooni said, “Smartphones have today become the holy grail for advertising. In our hyper-connected world, we are bringing the right to advertise to small brands to advertise their products and solutions. We believe this is a unique opportunity for companies to build awareness among their target audience through hyperlocal advertising.”
Batooni runs on a state-of-the-art analytics system that lets advertisers configure their campaigns based on parameters such as demographic distribution, frequency of impressions, and even days of the week when the ads are displayed. According to Nielson, the emotional response to advertisements on mobile phones is 53 percent, on television it is 43 percent and on digital platforms such as YouTube is only 36 per cent.
