Last week, Tata Sky celebrated its 13th anniversary. A brand that stands for entertainment across genres was celebrated all over the internet with tributes pouring in from the peers in the entertainment industry.
A direct-to-home service provider, Tata Sky has set standards for 13 years in the sector and pioneered HD programming, customized on-demand services and many other firsts. As the digital and creative partners, Chimp&z Inc coined the hashtag #TataSkyTeraHai and encouraged the audience to pick their favorite moments across entertainment genres that incorporated the word ‘tera’ (Hindi for thirteen).
Across social media, the audience replied with unique interpretations and #TataSkyTeraHai was a superhit activity for the brand.
Movie of the day: Main TERA Hero. Can you guess why? Also, we can't think of any other movies with the word 'Tera' in it? Care to help us out.#TataSkyTeraHai
— Tata Play (@TataPlayin) August 8, 2019
Can we all agree that B-town is a fan of the word, 'Tera' – Tera Tera Tera Suroor- Main Tera Boyfriend – Tera mujhse hai pehla ka naata koyi.
Ok, now you go… #TataSkyTeraHai
— Tata Play (@TataPlayin) August 8, 2019
Happy Birthday Tata Sky! Wishing you a year as entertaining as you. Have a jingalala 13th birthday. @TataSky
— Sony MAX (@SonyMAX) August 8, 2019
@TataSky pic.twitter.com/x8bi0kHVN9
— Komal Nahta (@KomalNahta) August 8, 2019
