Mumbai: Vigo Video, India’s fastest-growing short-video platform, successfully completes two years that sums up the brands transformation into a community building and relationship molding platform. With over 20 million monthly active users, Vigo Video has brought Indian communities together through entertaining and heartfelt visual stories.
To celebrate this community spirit and its memorable journey of two years, Vigo Video kicks off celebrations across eight cities beginning September 20th. Travelling from Bardhaman, Kolkata, Murshidabad to Jaipur, Lucknow, Delhi, Patna and Ranchi, Vigo Video will host an array of exciting activities including Vigo’s first Parade with Vigo creators of each city, Canter bus tour around the city and a Grand Birthday Party to be attended by hundreds of Vigo fans and users!
The fun birthday party will also witness exciting games, interactions with the top Vigo creators like Prince Kumar, Rida Javed, Divyanka Sirohi: and many more, which will further bring the communities closer together.
Within this short time span, the platform has been able to create a strong and unique identity amongst users. With regional content gaining prominence and creators using their regional dialects to create content, different genres have gained popularity across key markets. From comedy, sketch, acting, to video rendition, one can find multiple vertical categories for users to engage and create content with.
Popular content created and shared also differ from one community to another. Original comedy skits and homegrown comedy groups are a hit in Kolkata and Ranchi, while heartfelt content around emotions is appreciated the most by Vigo fans in Jaipur and Delhi. Meanwhile, across the Hindi heartlands of Lucknow and Patna, Shayari and storytelling reign supreme.
“We are delighted to celebrate with communities pan-India two years of bringing real stories about real people to life through the power of short-form video,” said Ashray Sachdeva, Head of Marketing, Vigo Video. “Vigo users are now coming together to form communities and groups both online and offline, create long-lasting relationships. Our ambition in the coming is to further empower users to share their stories in the most authentic and engaging way.”
