Valentine’s Day is that one occasion for brands to engage with the audience with stories that spread love and happiness and even stays true to the theme, concepts that are different, captivating storytelling and fun deals that make this day of love more special and unique. Some brands speak and target couples with their messages and campaigns and on the other hand some brands bring in some twist and fun by engaging singles with new and unique forms of messages.
Brands such as ColorPlus, Great Big Story and many more have grabbed the opportunity and initiated their Valentines Day campaigns on Facebook, YouTube and many more social media platforms.
ColorPlus:
https://www.facebook.com/ColorPlus/videos/2782533428498056/
The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket and he obliges to her demands. Soon, her notes become their only mode of communication until she discovers his little secret.
Mondelez India:
Mondelez India, the makers and bakers of some of India’s Iconic Snacking brands takes over the season of love with special offerings from two of its most iconic brands Cadbury Dairy Milk Silk and OREO. Cadbury Dairy Milk Silk and Valentine’s Day have been synonymous to each other for almost a decade capturing hearts with the “Say it with Silk” proposition. However, enhancing consumer experience one notch higher, the company introduced some exciting offering under Oreo Cadbury Dipped and eCommerce, apart from the signature Cadbury Dairy Milk Silk ‘Heart Pop’ bar.
Coffee Culture:
https://www.instagram.com/p/B8Vm8xWho0e/
This campaign by Coffee Culture focuses on gender equality in all terms. With the initiative #SplitTheBill, Coffee Culture wants to spread the message that no matter the gender, it is essential to partake in all activities equally, the benefits, & the payments, literally & figuratively.
Lionsgate Play:
https://www.instagram.com/p/B8eJmBmBxy3/
Lionsgate Play has launches a quirky tongue-in-cheek campaign #DateAMovie to take a humorous dip on the season of love. Conceptualised by creative agency, Havas media, #DateAMovie is a quirky campaign that witnesses fun innuendos, “Turning on a movie is easy”, “You can always switch movies in between” etc across varied media platforms in Mumbai and Delhi.
Great Big Story:
https://www.greatbigstory.com/stories/this-plus-size-model-loves-what-his-body-can-do
Great Big Story brings you the story of Dexter Mayfield, a plus size model, dancer and actor who has not had it easy until he decided to make the change and take the fashion and entertainment industry by a storm. Being plus size, Dexter has been an ambassador for body positivity making the movement grow stronger across the world.
Shubh Mangal Zyada Saavdhan:
https://www.instagram.com/p/B8YCN5KKYMb/
https://www.instagram.com/p/B8VnoNKqQDw/
Have you ever heard of Valentine’s Week celebration with the entire family? That’s what TSBI, the digital marketing partner for Shubh Mangal Zyada Saavdhan did for the film’s campaign, a dash of quirk & a whole lot of ZyadaPyaar, the team conceptualised bite-sized videos to celebrate Valentine’s Day.
Britannia Little Hearts:
On the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.
Royal Brothers:
https://www.instagram.com/p/B8bvHrqlqx0/?igshid=y8pxkayv1z5i
The concept is to understand the situation of the single people and make them feel that they’re one of us and are not alone this Valentine’s Day. The brand urges them to take some time out and spend it with their true love – a motorcycle.
TATA STEEL:
https://www.instagram.com/p/B8fvwqBB69A/?igshid=1mgbcrkszxelo
MTV India:
MTV makes you believe that “Love is Universal and so are the problems in Love”, in the most adorable way. The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all.
Amazon Alexa:
https://www.instagram.com/p/B8f7uLFqAqD/
This Valentine’s Day, Amazon Alexa decides to stand with love – love of all, for all. A special video featured the real-life couple- renowned fashion designer SuneetVerma and his partner Rahul Arora celebrating their love.
Durex India:
When your priorities are set right, #EverydayIsValentines! Now stock up for a year full of love making because some of the variants are now available at upto 50% discount! Click the link to avail now- https://t.co/qw00a1AMgX. pic.twitter.com/1V6fhRBuO7
— Durex India (@DurexIndia) February 12, 2020
VH1:
https://www.instagram.com/p/B8dZiLVJ1K2/
This Valentine’s Day, two’s good, but three’s better as Vh1 celebrates the day of love with couples and their #SignificantThird through a special contest. Raising a toast to the third wheels in all relationships, because more often than not, they are the glue holding the two-better halves together.
Ferrero Rocher:
https://www.instagram.com/p/B8h85t0hb33/
Akshayabenz:
https://www.instagram.com/p/B8iRWGYJWiu/?igshid=16pjmmkpucbed
