Every year, mobile marketing patterns evolve just like every other industry. Many of the mobile marketing patterns align with mobile app innovations.
Today the innovations of mobile devices tend towards artificial intelligence, artificial reality, the advancement of voice search, and so on.
For this reason, mobile marketers continue counting on channels that have previously worked to be the most efficient. Below we present the trends by market leaders that will certainly be among the top mobile marketing trends for 2020.
Viraj Sheth, Co-founder and CEO Monk Entertainment says “According to me, these are some of the top mobile marketing trends one should watch out for:
Building native content on the brand’s platform to drive user retention on the mobile app.
It is going to be extremely important for brands to build native content for their mobile apps beyond their social media pages. This will help increase user retention on the mobile app. In 2020, the currency is the attention of the user hence brands need to ensure maximum engagement with their mobile apps.
Video content marketing: The past 2-3 years ever since the boom of Jio, the Indian internet space has seen a significant rise in video consumption. Without a speck of doubt, this is only going to increase.
Voice and audio marketing: Both voice and audio have been new favorites in the marketing space the last year. The acceptance of voice as a medium has been on the rise and the convenience it provides, it is a must-have for all brands and service providers on mobile.
SMS marketing needs to stop: The only messages I get on a Valentine’s Day are from Lenskart, Swiggy, and Vodafone. The constant spamming gets annoying and repelling. Avoid this practice.
AR & VR: Both these mediums will be massive buzzwords in the mobile marketing space in 2020. Brands like Nike, Ikea have already started curating AR experiences to enhance the online shopping experience, whereas brands like Netflix, YouTube are using the VR experience to bring users closer to real-time experiences online.
2020 looks exciting for marketers. Omni-channel marketing for brands will be key in the coming year.
Dinakar Menon, Business Head, Big Trunk Communications says “As content continues to play a vital role in engaging audiences, 2020 will possibly witness a tectonic shift in the way relevant content reaches out to the right target audience by leveraging the power of mobile marketing. Contextual targeting, Native advertising, and personalization will become imperative for brands to create interesting stories that offer an immersive experience. As 5G may soon open doors to new opportunities, the success of campaigns will also depend on how agencies look at AI-powered tools like contextual image recognition and text analysis to combat ad frauds especially when it involves KPIs related to impressions and clicks. With the increase in penetration of mobile networks and services, brands will have to look at ways in which they can effectively use videos and vernacular content to their advantage. Over the years, we have realized that learning from experiences and adapting to the changing trends of mobile marketing is essential to stay relevant and create a bigger impact. The world is on the move, and it’s important to be on your toes for implementing mobile marketing strategies that really make a difference.”
Krina Gindra, Founder, Squadk.in says “India’s ecosystem has no signs of slowing down. It is predicted that by 2020 end, 650 million Indians will be connected to the internet, with 500 million of those users connecting via smartphones. Today’s mobile-empowered consumers are putting the pressure on India’s telco firms to anticipate their needs and rethink their offerings.
The mobile marketing trends that we should absolutely have to pay attention to, and should consider implementing are Omnichannel Marketing, Visual search, Evolvement of Instagram ads, AR and VR, Increase in the usage of social media apps.”
Agam Chaudhary, CMO, Digitalabs (A division of Laqshya media group) says “2020 is expected to see a many-fold increase in mobile media consumption which is in line with the trend. What comes along with increased mobile usage is an increase in mobile ad spending and targeted hyperlocal marketing. With Geofencing Technology, PWAs and the rise in content generation in AR and VR space, Mobile Marketing is set to be one of the most potent ways of reaching out to your target audience. Mobile commerce is definitely expected to get an adrenaline rush this year, the question is are we ready to tap into that humongous growth?
With 5G around the corner, let us expect more augmented reality and virtual reality content to arrive and be consumed, this is going to be a major driving force in influencing your target audience. Contextual OTT, Voice Search, and Gaming will be interesting spaces to tap whilst 2020 will embrace many more disruptive trends”
