ShareChat, Indian social media platform, announced Saturday the setting aside of INR 50 million in ad-credits on its platform for an extensive outreach campaign of the AarogyaSetu app.
AarogyaSetu is a mobile application developed by the government led by Prime Minister Narendra Modi with an objective to offer information and proactively reach out to and inform users of the app regarding risks, best practices and relevant advisories pertaining to the containment of COVID-19.
Over the next few days, ShareChat will extensively promote the AaragyaSetu application across its 60+ million active users in 15 different languages and help surface details about the app to users of the platform.
This latest effort is in addition to the various initiatives that have been undertaken in the past few weeks which include ensuring that verified information surfaces to the top of our trending feed, priority fact-checking of COVID-19 related content in over 13 languages and the promotion of content by various law enforcement and government accounts on the platform.
Berges Y Malu, Director – Public Policy, ShareChat said, “As an Indian start-up, we are proud to be a part of this important outreach campaign for the AarogyaSetu app. We commend the effort by the Prime Minister towards rapidly building a platform that offers information regarding symptoms, best practices and relevant advisories pertaining to the containment of COVID-19. We hope this initiative would help increase the adoption of the app.”
