Wise.Blue is a comprehensive Twitter Ads solution that drives results at scale, chosen by major international performance advertisers. Designed by Httpool, this platform employs machine learning and predictive algorithms to manage complex campaigns and deliver KPIs at increased scale.
Now, as part of the Twitter Official Partner program – a program that recognizes companies offering outstanding marketing solutions with a proven track record of customer success – Wise.Blue is delivering additional value to performance advertisers at scale.
Unlocked Twitter ads potential for performance advertisers :
Some of the most experienced performance teams and machine learning experts have been pursuing an ambitious goal -to unlock the full potential of the Twitter ads platform for performance advertisers. Through analyses and predictive algorithms, we created a series of custom features and designed Wise.Blue to become the ultimate solution for performance advertisers.
“Twitter is a major platform with a high-quality audience and represents amazing opportunities for major brands and businesses worldwide.” explained Marius Ivanovas, the mastermind behind Wise.Blue. “This is where Wise.Blue comes in! We identified the key requirements of the largest performance advertisers and developed a unique technology for power users to achieve their KPIs on Twitter at scale.”
The Wise.Blue API solution relies on extensive experience, track record and understanding of performance marketers’ needs. Developed by Httpool, an IMS corporate company and a Twitter sales partner in over 25 countries in Europe and Asia, Wise.Blue represents an innovation in its most basic sense. Working with countless Twitter campaigns and large international performance clients, the team identified opportunities to leverage Twitter’s platform, simplifying the management of complex setups, while significantly improving results.
A comprehensive tool for power users worldwide
The multifaceted nature of Wise.Blue translates into a number of products and features that represent a disruptive tool for all the performance advertisers. Extensive account management is coupled with an in-depth analytics tool, a creative studio and proprietary machine learning automation.
“This in-house project evolved to become a leading global tool. Becoming a Twitter Official Partner is an important recognition for Wise.Blue, and we are glad that we are contributing to the ecosystem and adding value to some of the most sophisticated performance advertisers around the world.” said Aljoša Jenko, CEO of Httpool.
The Wise.Blue solution consists of technology and on-demand managed services executed by international teams of Twitter performance specialists. As a result, Wise.Blue’s large global advertisers typically surpass their KPIs, as well as unlock new, previously unrecognised opportunities.
“We decided to entrust the entire Twitter campaign management to the Wise.Blue team and were amazed about the results and the professional approach. The team did an amazing job. They are very agile, transparent, knowledgeable, and ready to help when needed.” said Cameron Roe, Digital marketing lead at Change, one of the leading cryptocurrency apps.
Deivid Pranchas, User acquisition manager at NordVPN thanked the Wise.Blue team for a successful cooperation highlighting that “the knowledge you have combined with hands-on support is the key to successful performance campaigns. It’s a pleasure working with such a group of experts.”
Determined to continuously innovate
Wise.Blue is determined to continuously innovate and define trends for performance advertising on Twitter. “This is just the beginning of an incredible journey. We are constantly updating and upgrading Wise.Blue with new features intended to further support power users on Twitter.” said Artūrs Lukaševičs, Wise. Blue Director. “Some upcoming new elements for Wise. Blue include a section on audiences and a special tool for remarketing.”
