Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, has launched digitICE a Full Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit. The very first holistic Digital Launch event was undertaken by Percept ICE for Novartis in the month of June 2020 and was a massive success.
The sudden lockdown since March 2020 in the wake of the Covid-19 crisis and its unprecedented impact on global commerce upended many businesses, especially the domain of live events, planned gatherings, smart city conferences, activations, weddings and MICE. As event companies and planners scrambled to stay afloat, Percept ICE transitioned to create a new vertical that would provide customized 360-degree digital & virtual offerings to clients spanning launches, conferences, R&R and other experiential marketing offerings via a holistic hi-tech digital format.
This game-changing digital leap undertaken by Percept ICE will potentially shape a brand new future for events, experiences and the way clients and consumers interact and network in the near future. Service offerings under the newly launched Percept ICE digitICE unit will include Virtual Platforms, Creative Integration, Virtual Engagement & Networking, Digital Interactivity, Mixed Reality (MR), Hybrid Events, Entertainment Content specially curated for Virtual platforms or Digital platforms with a vast range of Design content options suited for the Digital, Virtual Reality (VR) & Augmented Reality (AR) platform.
The premiere event handled by Percept ICE digitICE for Novartis was a pan India Virtual product launch and saw an attendance of 130 people across a period of 3 days. The entire virtual show was conceptualized, designed, planned and produced by Percept ICE digitICE. This encompassed the creation of a micro-site with a custom URL, secure registration formats, an information & branding page, pre-event activity filled with audience engagements, and a dynamic virtual stage design. The launch event saw a 5 hour live webcast featuring over 10 illustrious speakers, seamlessly plugged in thematic Audio Visuals and an immersive launch sequence along with an innovative celebrity & patient content connect. Additional interactive and engaging live plug-ins included puzzles & polls that kept the audience immersed during the entire session. A highlight of the Event was the Launch of the Product via a dynamic, interactive, state-of-the-art holographic performance.
Nazneen Karimi, President – Experiential Marketing, Percept One said, “It is essential that in our ever dynamic events industry, we commit to continued growth by being at the forefront of technology and delighting our clients and attendees with an innovative, memorable experience. Going Digital was already a strategic part of our future game-plan, the Coronavirus lockdown only expedited our decision to incorporate AI, VR and MR as a key part of our service offerings. The need for connection with others is becoming increasingly important as we navigate the lockdown and move into a world where people’s knowledge and expertise are a function of the networks – both one-on-one and online connections. As Technology gains greater importance in our daily lives, and brands and consumers get more comfortable with virtual experiences, it will become vital for us to innovate, think out of the box and merge the best of technology and creativity to offer an exceptional & unforgettable experience. New metrics, such as impressions, number of virtual attendees, real-time feedback and the size of social networks will become the new age benchmark of a successful event as also vastly leverage the value and progressive image of the company hosting the virtual event.”
Added Vidya Alva, EVP & Business Head, Percept ICE, “At Percept ICE we believe in challenging our limits and reinventing ourselves as we progress. Under the umbrella Percept Group we have always possessed a range of digital media and marketing service offerings, which empowered us with immense knowledge, capability and proficiency to navigate through the virtual space. These in-house resources enabled us to ideate and focus on how we could evolve and take experiential marketing and events into the Digital frontier. The initial phase of the India lockdown was invested in creating a basket of Digital, Virtual and Hybrid offerings, and undertaking comprehensive research, assessments, tie-ups and demos to ensure that we were fully qualified, trained and equipped to handle every client request. With unparalleled and exceptional strength in the bespoke luxury events domain, we are now ready to scale our capabilities in the virtual space and create unique online experiences which are extremely innovative, stylized and also provide a customized personal experience if required.”
