Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

JKCement unveils a new and vibrant corporate brand identity

by MN4U Bureau
July 5, 2021
in Featured, Campaigns
Reading Time: 3 mins read
A A
JKCement
Share Share ShareShare

Mumbai: Recording another year of unprecedented growth, JK Cement Ltd., India’s premier cement company, tripled its market capitalization to USD 3 billion in the last fiscal year, reaffirming its position as one of the fastest-growing companies in the cement industry. Unfazed by the pandemic and scripting an agile recovery, JKCement powered through difficult conditions and delivered a stellar performance, with the company recording the highest ever EBITDA in Q3 and Q4 of FY 20-21.

Celebrating the surging success and paying tribute to the tremendous contribution of former Managing Director, Late Shri Yadupati Singhania, JK Cement Ltd. has launched a contemporary and forward-looking corporate brand identity that is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust. The brand new avatar of JKCement was officially unveiled at a very special virtual event by Dr Raghavpat Singhania – Managing Director, JK Cement Ltd, Madhavkrishna Singhania – Dy. MD and CEO, JK Cement Ltd. and A.K. Saraogi – Dy. MD and CFO, JK Cement Ltd.

“Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JKCement towards continuous growth and has made us an integral part of India’s growth story. Furthermore, at JKCement we have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitization. We wanted to introduce a new logo that commemorates Yadupatiji’s memory and also represents our Organization’s vision for the future.” said Dr Singhania.

Continuing on the growth map, the company has expanded and strengthened its production capacities, having already augmented the installed capacity by 4.2 million tonnes in the past 2 years, scripting a 40% growth. Owing to the growing demand of the wall putty segment, the company also augmented its production capacity by 3 LTPA at its wall putty unit in Katni, MP, making it the largest manufacturing plant of Wall Putty in India.

Commenting on the expansion plans, Madhavkrishna Singhania said, “In line with our growth aspirations we have announced the setting up of a green-field integrated Grey Cement plant with a split grinding unit, having a capacity of 4 MnTPA in Panna, Madhya Pradesh with a total investment of Rs 2,970 Cr. This expansion will help us to meet our commitment to serve our customers in the best way possible and improve our footprint in the country. We have also successfully commissioned a new grey cement grinding unit of 0.7 MnTPA at Balasinor, strengthening our foundations in Gujarat. Also, we have retained and strengthened our position of being one of the Global leaders in White Cement and the largest producer of Wall Putty worldwide.”

“Late Yadupati Singhania Ji firmly believed in building a responsible and sustainable business. At JKCement, we have always worked towards reducing our carbon footprint and have also made a shift to green technology with a focus on alternative fuels and raw materials and setting up more solar, wind and waste heat recovery sources of energy generation. In this regard, we have also set up Waste Heat Recovery power generators at our manufacturing units.” added Dr Raghavpat Singhania, emphasizing the company’s ESG initiatives.

JK Cement has been receiving several awards and accolades across sectors including making a big leap from the ‘Medium’ to ‘Large’ category and being identified as the 2nd fastest growing company at the 4th Indian Cement Review Awards. The company has also received the prestigious “Great Place to Work” certification for the second consecutive year.

Keeping pace with the changing market dynamics and customer expectations, JKCement’s new and vibrant corporate logo not only resonates with the company’s vision but also renders a differentiated identity to the brand, while strengthening its solid legacy of trust with all stakeholders.

Tags: JKCementMadhavkrishna Singhania

RECENT POSTS

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya
Campaigns

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

December 5, 2025
0

Mumbai: American Eagle has unveiled its latest India campaign, Great Jeans For Everyone, celebrating the brand’s enduring denim legacy and...

Read moreDetails
La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”
Campaigns

La Pink celebrates modern love with new wedding campaign “Haldi Se Honeymoon Tak”

December 5, 2025
0

Mumbai: La Pink, a 100% Microplastic-Free Formulation beauty brand, has announced the launch of its new wedding campaign, “Haldi Se...

Read moreDetails
Senco Gold & Diamonds redefines bridal expression in new campaign
Campaigns

Senco Gold & Diamonds redefines bridal expression in new campaign

December 5, 2025
0

MUMBAI: Senco Gold & Diamonds has launched its new Wedding Collection. This exquisite collection pays tribute to the rich heritage,...

Read moreDetails
Thermocool highlights modern India’s lifestyle shift with new Saif Ali Khan TVC
Campaigns

Thermocool highlights modern India’s lifestyle shift with new Saif Ali Khan TVC

December 5, 2025
0

MUMBAI: Thermocool, which works in the area of home appliances, has announced the launch of its new TVC featuring Bollywood...

Read moreDetails
Shilpa Shetty’s Bastian expands to Goa with Bastian Riviera, unveiled through new Brand Film ‘À Beira da Riviera’
Campaigns

Shilpa Shetty’s Bastian expands to Goa with Bastian Riviera, unveiled through new Brand Film ‘À Beira da Riviera’

December 4, 2025
0

Mumbai: Bastian Hospitality Group has announced its most ambitious expansion yet with the launch of Bastian Riviera, a 1.5-acre lifestyle...

Read moreDetails
Agoda teams up with Sunil Grover, Ekta Kapoor, Chunky Panday & Varun Sharma for “Amazing Hotel Prices” campaign
Campaigns

Agoda teams up with Sunil Grover, Ekta Kapoor, Chunky Panday & Varun Sharma for “Amazing Hotel Prices” campaign

December 4, 2025
0

Mumbai: Digital travel platform Agoda has launched a vibrant multi-film digital campaign, “Amazing Hotel Prices”, featuring Indian entertainment favourites Sunil...

Read moreDetails

LATEST NEWS

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

December 5, 2025
“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

December 5, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

India to Surpass 500M Gamers in 2025 as Region Heads Toward $100B Gaming Economy: Niko Partners’ HY2025 Update

India to Surpass 500M Gamers in 2025 as Region Heads Toward $100B Gaming Economy: Niko Partners’ HY2025 Update

December 5, 2025
American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

American Eagle unveils ‘Great Jeans for Everyone’ campaign in India with Ananya Panday & Lakshya

December 5, 2025
“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

“Luxury isn’t about money, it’s about warmth and intention”, says Sussanne Khan at Network18’s Innovate & Evolve – Privé

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.