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Home Mobile/Digital

The Cosmopolitan Globalist set for digital transformation by leveraging Quintype’s platform

by MN4U Bureau
July 5, 2021
in Mobile/Digital
Reading Time: 2 mins read
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The Cosmopolitan Globalist set for digital transformation by leveraging Quintype's platform
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Bengaluru: Targeted at global audiences who need to understand and analyze consequential events, with a local touch, depth, and flair, yet with a distinctly global perspective, The Cosmopolitan Globalist (CG), is a venture started by passionate journalists from across the world, using Quintype’s Bold CMS as its core technology platform.

“We wanted to transform the Cosmopolitan Globalist from a newsletter into a global media platform with a modern, elegant, and sophisticated look. But we had complicated requirements. Our readers and correspondents live in every time zone of the world. We use many different reporting formats: written, audio, visual; narrative, graphic, illustrated.

“We often run multi-part series, by multiple authors, treating topics from the Covid19 pandemic to global energy security, so we needed a platform that allowed us to present and illustrate these stories attractively and link them together in a way that made visual sense. We wanted our work to be archived, in an intelligent way, and searchable. We knew we needed advanced SEO. We needed the ability to run stories in more than one language. The platform had to be scalable because our readership will grow exponentially. We wanted all of this to be organized and presented in a way that made intuitive, visual sense to our readers. And it was just as important that the platform is intuitive enough, on the back end, that everyone on our team—no matter who or where they were could learn how to use it quickly and without too much handholding. We want everyone who works for us to spend their time reporting the news, not fighting the website.

Claire Berlinski
Claire Berlinski

“In other words, the platform had to be complex enough to achieve all these objectives, but simple enough that even new hires could figure it out in less than a day. These were tough requirements, so we looked at many options and compared many systems. Quintype’s Bold CMS was our very clear choice. We can’t wait to unveil the new site to our readers,” said Claire Berlinski, Editor-in-Chief at The Cosmopolitan Globalist.

With Claire Berlinski in Paris and Vivek Y. Kelkar in Mumbai heading the editorial team, CG provides educated, erudite, and credible reporting and analysis from around the world, treating issues of global import. It is not nationalist, partisan, narrow-minded, or provincial, but cosmopolitan and worldly in its outlook and attached to 18th century Enlightenment ideals.

Chirdeep Shetty, CEO of Quintype
Chirdeep Shetty

“It’s always a pleasure to support a dynamic group of journalists. We are delighted to have The Cosmopolitan Globalist team on our platform and look forward to extending our support to them in their journey,” said Chirdeep Shetty, CEO, Quintype India Pvt. Ltd.

Quintype’s headless CMS Bold supports CG’s wide-scale collaborative efforts, enabling faster and efficient workflows, omnichannel distribution, scheduled publishing, auto-posting on social media, social media messages, storywise SEO reports, access controls, rich multimedia support among others.

Quintype offers solutions where they take care of the technology-heavy lifting while the publishers may focus exclusively on content. The Bold CMS is popular for being able to wear many hats and for reducing repetitive work. It also makes the workflow more effective and ensures the team with a secure and healthy website. A CMS like Bold promises to be excellent for teams like The Cosmopolitan Globalist.

Tags: Chirdeep Shetty Quintype IndiaClaire Berlinski The Cosmopolitan GlobalistQuintype IndiaThe Cosmopolitan Globalist

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