New Delhi: Games24x7, India’s leading multi-game platform has launched a mass media campaign during the T20 World Cup targeting cricket fans.
Founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is India’s leading gaming company with a full-stack portfolio of skill games and casual games and is backed by marquee global investors including Tiger Global and The Raine Group. The company owns some of India’s best-known skill games including RummyCircle (India’s largest platform to play Rummy online) and My11Circle (India’s second-largest fantasy sports platform), and a raft of casual games. It specialises in using behavioural science, technology, and artificial intelligence to provide a personalised game playing experiences. This year, Games24x7 has ventured into the $70 billion global gaming market with a specific focus on the United States and will continue to grow in all geographies through its innovative games.
This new campaign for My11Circle called ‘Game Ke Deewane’ is celebrating the fervour of cricket fans, and to celebrate the winning spirit, whenever Team India wins a match the player gets to win double the prize in the fantasy game.
Speaking about the promotional campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said “ We are very happy to have a partner like The Script Room in conceptualising and launching this campaign. We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle”.
Speaking about the campaign, Rajesh Ramaswamy (Ramsam), Co-Founder, The Script Room said, “It’s a very simple and fundamental thought. All of us know that India has a huge attachment and crazy following for cricket. And this love and passion often gets expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”
