Realatte was founded in 2017, and it aims to simplify real estate campaigns and amplify ROI, sales and profits of a digitally powered real estate industry.
Realatte is a dedicated real estate digital marketing agency delivering powerful digital solutions and high-performance campaigns to help real estate companies achieve unparalleled growth.The offerings include complete digital marketing services, website design and development, real estate technology solutions & marketing automation.
India’s leading real estate brands like Lodha Group, Hiranandani Group, Tata Housing, Piramal Realty, Godrej Properties, ShapoorjiPallonji, and many others have partnered with Realatte for a successful digital expansion.
Rahul Goyal – Co-Founder- Realatte in conversation with MediaNews4U talks about the evolution of communication in the Real Estate sector and much more…
What is Realatte and when was it launched?
Realatte is a real estate-focused digital marketing agency, based out of Mumbai. The Google Premier Partner and Facebook Marketing Badge agency provide the entire gamut of digital solutions, which include digital marketing services, website design and development, marketing automation, and technology solutions for the real estate industry.
Realatte was launched in 2017 by co-founders, Mayank Vora, Harish Patel, Nirav Gosalia, Rahul Goyal, and Rohan Shah. Since its inception, the company has partnered with 100+ leading real estate developers in India, executing results-driven real estate campaigns and delivering high ROI for 1000+ projects. Our esteemed clients include Hiranandani Group, Piramal Realty, Godrej Properties, ShapoorjiPallonji, Brigade Group, KoltePatil Developers, Mahindra Lifespaces, ArvindSmartSpaces, and others. The in-house technological innovations, advanced analytics, latest strategies, and a talented team enable us to be a step ahead always and achieve the desired outcome for clients.
Why did you think that the Real Estate Sector needed a special platform for their communication?
In the past, the newspapers were filled with real estate ads. The property developers would use radio, hoardings and other traditional means to promote and reach their potential customers. However, the use of traditional mediums by real estate players have gone down drastically today due to the rise of digital. This is because digital provides maximum reach, helps in targeting specific location and target local audience, all at less cost. Moreover, digital channels provide measurable ROI to clients who invest millions in their projects. This is the reason why the real estate sector needed a special platform for communication, and there is nothing better than digital/social platforms.
It is quite interesting that Realatte was established around the same time when the real estate industry started to shed its inhibitions from embracing digital. Thereafter, we have been associated with top real estate brands who realized the potential of digital marketing and made the jump from offline to online.
How different is the communication of Real Estate different from other brands?
Unlike other brands or industry verticals that focuses on the “why” part, real estate communication primarily and largely dwell on the “what” part of the product. It is simply because people want to gain more knowledge about the real estate features (home, office, etc.), which includes the cost, EMI, offers, amenities, convenience, vicinity etc. In other words, the majority of real estate communication is focused on sales, unlike other sectors.
Does Realatte do targeted communication for their clients?
Yes. We do target communication for our clients. Digital marketing through different channels opens up a world of opportunities to engage and convert potential buyers. We achieve this goal by creating different buyer personas, identifying pockets based on the interest of the customer and targeting them with personalized ads. For example, we can easily target people looking for 1 BHK, buyers who can get loans or premium properties with the most sought-after amenities etc.
Is this communication an urban phenomenon or is also relevant to 2& 3 tier markets?
Over the past few years, we believe that communication is not limited to urban areas alone. The communication strategy has become relevant for Tier 2 cities such as Ahmedabad, Nagpur and other such cities which are fast-growing and embrace the township concept.
Where do you see yourself in the next 3 years?
Without a doubt, digital is thriving in the real estate industry as more and more players are looking to gain an advantage in the market through high-performance digital campaigns. Realatte is already managing approximately Rs 200 crore of media spending for real estate brands, and we believe it is going to increase in the coming years. Currently, we have a good presence in the Tier-I cities, and we look to expand in Tier-II and Tier-III cities in India as digital penetration and use of smartphones grows. We, as a team, aim to achieve our 5-year targets in the next 3 years. We are also planning to spread our wings to overseas markets such as the UK, the US, and Dubai shortly.
