Mumbai: Leading global ad tech company Affinity, recently announced the rebranding of its ad operations business unit OneDash.ai to AdOpsOne. At the heart of the transition is the new logo and the renewed business strategy that aims to solve day-to-day ad ops challenges.
OneDash.ai, predecessor to AdOpsOne, was originally founded to simplify reporting for digital content publishers. The dashboard curated data from GAM, Google Analytics, monetization partners (SSPs, Ad Networks, and more), and reported insightful monetization inputs. “We realised that despite these insights, there was a knowledge gap. Publishers did not know how to leverage the data to make profitable decisions to monetise their inventory. This compelled us to re-analyse our business strategy to solve larger ad ops challenges,” said Lavin Punjabi, Co-founder and CEO of AdOpsOne.
“In order to bridge the gap in the market, we productified the day-to-day ad operations challenges, created AI models for decision making, and unleashed a new standard of ad operations efficiency. When put to test, we were able to drive an average lift of 92% in eCPMs for our first batch of publishers. Some cases also saw over 1000% lift,” Punjabi added.
“The goal was to make ad ops seamless and efficient for digital content publishers. Our 15 years’ experience in managing an ad network, coupled with ML and AI developments, has helped us create a very unique and high impact product – AdOpsOne. It elevates revenue for all partners involved – the publisher and the monetization partners,” commented Nikunj Soni, Co-founder and CTO of AdOpsOne.
AdOpsOne is available to content publishers who operate on Google Ad Manger (GAM) and have over 5 million impressions per month. The AI-powered ad ops assistant provides them with full control and transparency of their inventory.
