Top Advertisers
In the third week of Broadcast Audience Research Council (BARC), India data, the positions of the top 7 advertisers remain unchanged compared to week 2. Hindustan Lever Ltd maintained its lead with ad volumes of 3528.69 (‘000 secs) followed by Reckitt (India) Lt in the second position with 3499.69 (‘000 secs), Ponds India stood at the third spot with 1015.01 (‘000 secs), and Brooke Bond Lipton India Ltd with 931.58 (‘000 secs) at the 4th spot. Cadburys India Ltd also maintained its 5th spot with 896.04 (‘000 secs) followed by ITC Ltd with 593.12 (‘000 secs) at the 6th spot and Godrej Consumer Products Ltd. at the 7th spot with 547.71 (‘000 secs). Amazon Online India Pvt. Ltd jumped one step up to the 8th spot with 498.27 (‘000 secs). Life Insurance Corp of India was the new entrant in the top 10 runs claiming the 9th spot with ad volumes of 448.35 (‘000 secs). Colgate Palmolive India Ltd. retained its 10th spot with ad volumes of 437.86 (‘000 secs) compared to week 2.
Top Brands
In the top brands’ category, Harpic Power Plus 10X Max Clean continues its lead with ad volumes of 579.53 (‘000 secs) followed by Dettol Antiseptic Liquid at the second spot with 437.54 (‘000 secs). Asian Paints Apex Ultima Protek took a steep leap from 6th spot to 3rd spot with 304.68 (‘000 secs) followed by Policybazaar.com shifting from 5th spot to 4th spot with 300.85 (‘000 secs). Vanish Oxi Action entered the top 10 runs claiming the 5th spot with Ad volumes of 296.74 (‘000 secs). Lizol claimed the 6th spot with 292.14 (‘000 secs). Harpic Bathroom Cleaner jumped one step up with 282.62 (‘000 secs) attaining the 7th spot followed by Ultratech Cement at the 8th spot with 282.53 (‘000 secs). Horlicks dropped further from 7th spot to 9th spot with 273.82 (‘000 secs) compared to week 2. Kia Carens was another new entrant in the top 10 runs with ad volumes of 256.8 (‘000 secs) claiming the 10th spot.
