Monday, March 23, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Goafest 2022: Men’s cricket has gone through a journey, women’s cricket is also on that journey: Mithali Raj

The Indian team captain who opened proceedings on day three of the festival credited the marketing and amplification of the 2017 world cup for promoting women’s cricket globally.

by MN4U Bureau
May 7, 2022
in Featured, Exclusive, Goafest 2022
Reading Time: 3 mins read
A A
Goafest 2022: Men’s cricket has gone through a journey, women’s cricket is also on that journey: Mithali Raj
Share Share ShareShare

Asked about when women’s cricket in India would reach the level of popularity and remuneration that men’s cricket enjoys, one might have expected a different answer, even if it cloaked her rightful angst, from the Indian women’s cricket team captain Mithali Raj.

But opening proceedings on day three of Goafest 2022, the woman who has inspired many Indian girls to pick up the sport, put a different spin on the disparity — a logical one.

She underlined that one must not compare sport, be it women’s tennis and men’s tennis or women’s cricket and men’s cricket.

“Every sport goes through a journey. Men’s cricket has also come a long way, from the 1983 World Cup and the 2011 World Cup to now. Years and years of thinking about players and the game have gone into making men’s cricket what it is today (sic). We (women’s cricket) are also on that journey. I am sure that in few years, the fame and remuneration will be on par,” said Raj, in conversation with Mirror Now’s Sharlene Lobo.

Backing One’s Choices

Raj, who has to her name 7805 IDI runs, the most by any woman cricketer in the world, recalled instances of family and society disapproving of her choosing sports and especially cricket, where one spends the entire day in the sun.There was an instance, she recounted, when her grandmother took her mother to task when Mithali came back home with stitches on her face from a game injury. At the same time, she is grateful for all the support she has received through her career.

The first cricketer to play in six women’s world cups also revealed how she qualified for her first.

“There were times when I had to miss the entire calendar year and sit and writee the exams in the principal’s room during the summer vacation,” she said. She also ended up missing her 12th board exams, an admittedly difficult decision. The toss up was between that and a chance to make it to the Indian team — in what would be her first World Cup.

“My parents asked me what I wanted to do. Like any child, I said I did not want to miss a year. It took a week for my parents to pacify me. They wanted me to stand a chance (of making it to the world cup team). I made a pact with myself. If I have to forego my boards might as well not just do what it takes to make it to the team, but make it to the playing XI. It’s about the priorities, the choices you make at that point in your life and career,” she reflected.

Women’s Cricket in India: 2005 vs 2017   

The host Lobo asked Raj about the difference in the reception that the team received when it returned from the 2005 world cup as finalists, and when it repeated the feat in 2017.

“In 2005, we were not under the BCCI but under WCI, which wasn’t so strongly funded then. Sometimes we used to go through an entire year without a series. When we came back in 2005, we were received by just family members and friends at the airport,” recounted Raj.

By 2017, things had changed. The team came under the fold of the BCCI in 2007. Tournaments were organised better, facilities for training were available and players got educated on how to avoid injuries and deal with them, among other things, explained the cricketer — all changes for the better.

“The 2017 world cup was marketed brilliantly. Social media came into play, amplifying everything you do. ICC did a brilliant job and it was good publicity for women’s cricket. All the matches were televised. It helped enhance the profile of women’s cricket globally,” the cricketer noted.

On her biopic Shaabash Mithu starring Taapsee Pannu releasing 15th July 2022, Raj said the intent is to inspire more young women to take up sport — any sport. She added that it would also be a tribute to so many unknown women who took up the sport before her, before its time had come, and inspired her as a young girl to wield the willow.

Tags: BCCI WomenGoafest 2022ICCMirror NOWMithali RajShaabash MithuSharlene LoboTaapsee PannuWomen’s cricket

RECENT POSTS

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions
Exclusive

AI-driven predictive insights and GenAI solutions power margin expansion across data-intensive industries: Srikumar Kumar, GTT Data Solutions

March 20, 2026
0

GTT Data Solutions is a technology services and consulting company focused on shaping Dual Intelligence: the integration of Human Intelligence...

Read moreDetails
EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia
Exclusive

EaseMyTrip targets growth through digital-first campaigns and strategic collaborations: Manmeet Ahluwalia

March 19, 2026
0

The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear...

Read moreDetails
Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy
Exclusive

Technology changes, formats evolve, but emotional authenticity remains constant: Jeet Wagh & Shehzad Sippy

March 19, 2026
0

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of...

Read moreDetails
IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency
Exclusive

IPL’s most underused opportunity lies in break moments when audience attention is high but unfocused: Gayatri Sapru, Folk Frequency

March 18, 2026
0

Folk Frequency is a cultural intelligence studio that translates audience behaviour into strategic frameworks for brands and agencies. Folk Frequency...

Read moreDetails
At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge
Exclusive

At Mindbowser, women are becoming a lot involved in leadership roles: Manisha Khadge

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Manisha Khadge CMO Mindbowser. With nearly two decades of...

Read moreDetails
Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless
Exclusive

Marketing will continue to reflect and leverage gender disparity for years to come: Sonal Singh, Jindal Stainless

March 18, 2026
0

On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Singh, Head of Corporate Communications, Jindal Stainless. A...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.