Ek Badnaam…Aashram 3, an MX Original Series, produced and directed by Prakash Jha has clocked 100 mn views in 32 hours of its release. The first two seasons of Aashram have received a total viewership of around 160 mn unique users.
Commenting on the reach, Gautam Talwar, Chief Content Officer, MX Media said, “At MX Player, our aim is to always offer path-breaking narratives. We encourage storytellers to showcase authentic stories that build strong resonance with our audiences, strengthening our promise of entertaining and keeping viewers engaged. Ek Badnaam…Aashram 3, as a series, has scaled up our viewership and is testimony to that. Season 2 had 50Mn in less than 17 hours and season 3 has crossed 100Mn in just 32 hours of the series launch. We will continue creating powerful engaging content and thank our audiences for their unwavering appreciation.”
Producer and Director Prakash Jha says, “We are incredibly proud of Aashram and all the seasons that we’ve released so far. The viewers have once again shown their love and we are humbled by their response. The entire cast and crew have worked tirelessly and we’re happy that we’ve had great support from MX Player and look forward to our future associations too. We thank our viewers for their unwavering support.”
