OTT Recommendation Platform OTTplay is now making its foray into OTT content streaming, with the launch of OTTplay Premium – bundled subscription packs.
The 5 curated subscription packs not only bring together OTT platforms like SonyLIV, ZEE5, LIONSGATE PLAY, Sun NXT, ShemarooMe, Curiosity Stream, ShortsTV, DocuBay, but they also make 4 international OTTs – Hallmark Movies Now, DUST, FUSE+ and Tastemade+ available in India to the Indian audience for the first time ever via OTTplay Premium Subscription Packs.
The 5 subscription packs – Jhakass (5 Hindi OTTs) Totally Sorted (8 English OTTs), Simbly South (4 OTTs focused on South Indian Languages), and Chota Pataka (Containing 5 assorted OTTs) start from just Rs. 50 per month paid annually and result in savings of anywhere between INR 3000 to INR 12500 per year when a user buys an OTTplay Premium subscription pack vs. buying these OTT subscriptions individually.
The Platform stated that the viewing quality on the OTTplay Premium app is exactly the same as on the respective platforms, but, the overall experience and user journey is enhanced that users can now discover titles they love across multiple OTTs as well as get relevant content by OTTplay’s experienced editorial team in terms of OTT ratings, reviews, interviews of their favourite stars and latest OTT news, all in one platform.
In their recent launch event, OTTplay’s founder Avinash Mudaliar introduced OTTplay as a tech-first product that aims to resolve the OTT consumer’s pain points efficiently, “We specialise in curation, aggregation, recommendation and hence personalisation. With the launch of subscriptions on the OTTplay app, we now have a better understanding of our viewer’s preferences through not just their stated preferences, but also their actual consumption patterns, and we are very excited to see the upgrade in the accuracy of our personalized OTT recommendations across platforms, genres and languages,” said Avinash.
Talking about the inspiration behind the creation of OTTplay’s Premium Subscriptions, he said, “Our aim is to enable consumers to spend time watching their favourite content, not searching for it; according to a recent Accenture report, close to 70% of Indian OTT consumers find the process of navigating different OTT apps “frustrating”, and that is the precise problem we had set out to solve with OTTplay.”
“Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said Francisco Gonzales, SVP, international distribution. “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”
Speaking about the partnership, Amit Dhanuka, EVP, LIONSGATE PLAY said “Our endeavour has been to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering enabling consumers to spend more time watching than searching – this is in-line with our ethos of ‘play more, browse less’. We look forward to a successful partnership with the end user discovering the best of content.”
Talking about the partnership, a ZEE5 spokesperson said, “We are excited to be a part of this endeavour aimed at broadening the horizons of digital content consumption and improving online entertainment experiences for consumers. At ZEE5, we passionately believe in and have been democratising content for the country’s diverse entertainment seekers through innovative offerings with added value proposition. With this collaboration, we aim to strengthen our connect with the wider audience base and enable them to enjoy ZEE5’s extensive and diversified content library.”
“At Curiosity, we know our audiences want to know more and our factual content and documentaries satisfy that need. We are very pleased to partner with OTTplay as they optimize valuable insights to superserve their consumer with the factual content they are searching for, providing for the ultimate customer experience,” said Bakori Davis, Managing Director and Head of International for Curiosity, Inc.
