According to Chrome LIVE Week 31’22 data, Religious genre became the top gainer of the week as it grew by 0.65 pc in HSM excluding <1 lakh market. Sanskar channel garnered the highest OTS with 99.8 pc followed by Aastha with 98.7 pc at second position and Zee Salaam with 92.6 pc at the third position.
Hindi News genre claimed the second position by gaining 0.12 pc in HSM excluding <1 lakh market. DD News secured the highest OTS with 99.9 pc followed by ABP News with 99.8 pc at second position and India TV with 99.7 pc at the third position.
English News genre stood at third position by gaining 0.07 pc in 6 Metros. Sansad TV gained the highest OTS with 100.0 pc followed by Republic TV with 98.8 pc at second position and CNN News 18 with 82.7 pc at the third position.
Business News genre secured fourth position in 6 Metros and grew by 0.06 pc. CNBC TV18 scored the highest OTS with 81.4 pc followed by CNBC Awaaz with 76.9 pc and ET Now with 75.0 pc.
Kids genre stood at fifth position and grew by 0.03 pc in All India 1 Lakh+ market. Sony YAY! gained the highest OTS with 90.1 pc followed by Discovery Kids with 83.0 pc at the second position and Nickelodeon Junior with 82.3 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
