NewsI8 India has continued its dominance in Hindi TV news space with a market share of 13.4 pc in week 30-33’22 of BARC data.
The channel’s competitors, Aaj Tak and India TV, have acquired 11.9 pc and 11.8 pc market share respectively.
“Ever since the BARC ratings have resumed, News18 has been steadily climbing the viewership charts. The channel opened at number 3 and over the last four months, rose steadily to acquire the top position. The channel has been investing heavily in journalistic resources, along with technology. Even on digital, the brand is garnering solid traction,” the channel’s statement read.
In Prime Time on weekdays in HSM in Week 33 ( 1800-2400 hrs. TG: 15+), News18 India is ranked No.1 in all individual hourly time-bands.
For the time band between 1200-1800 hrs, (TG 15+) News18 India is leading with 13.2% share which is 24% higher than Aaj Tak. Additionally, News18 India has claimed top spot for the 1st time during 9PM slot.
