Asian Paints, in association with Ideabrew Studios, has launched ‘Madhur Smriti’ – a podcast series highlighting Durgo Puja and commemorating the international recognition bestowed on the festival by UNESCO as an Intangible Cultural Heritage of Humanity.
The series is part of Sharad Shamman, the renowned festive initiative organised by Asian Paints whereby they felicitate the best and most creative pandals across Kolkata. Sharad Shamman has been associated with Kolkata’s Pujo festivities since 1985.
With Madhur Smriti, Asian Paints collects and shares memorable stories and experiences of people surrounding Durga Puja and its festivities. It takes the listener on a journey through time and commemorates the colourful four decades in the history of Kolkata’s Durga Puja.
Agith G Kuruvilla, Co-Founder and CBO, Ideabrew Studios, added, “Madhur Smriti literally means Sweet Memories, and this podcast endeavours to take us through a trip down memory lane as we revisit the last 4 decades of the colourful festivities of Kolkata’s Durga Pujo. Asian Paints Sharad Shamman is an institution and has contributed immensely in preserving and encouraging this festival, and it’s an honour to celebrate that.”
