Arete, a global cyber risk management company, has launched the #CyberSurakhshitIndia campaign to drive awareness around the increasing cyberattacks and how to combat them. This initiative underlines Arete’s commitment to addressing cybersecurity challenges faced by businesses by providing them with robust world-class solutions.
The world is more connected than ever in the wake of increasing digitization. While leveraging customer data to offer personalized experiences is crucial to stay relevant in today’s digital-first world, brands should also ensure that this data remains safe at every point possible. In this context, Arete is launching an unique podcast series to educate businesses and prepare them to respond efficiently to attacks. It will also publish well-researched and insightful blogs and articles on its website, covering the recent cybersecurity developments and preventive measures to tackle them.
Raj Sivaraju, President of APAC, Arete, said, “India is witnessing rising cases of ransomware attacks, especially after the pandemic. As businesses – mainly SMBs – continue to operate in a hybrid mode, the need for robust security infrastructure is more obvious than ever. Strengthening cybersecurity is the need of the hour, and leaders must not have any second thoughts about its criticality. Being a pioneer in this space, Arete understands the security gaps of today’s businesses and helps bridge them with our experience, expertise, and proprietary technology. Our latest campaign is also in sync with the same vision. We want to empower businesses and better equip them to react wisely to upcoming occurrences of cyber-attacks.”
