Top Advertisers
In the Week 44 of Broadcast Audience Research Council (BARC) India data Report, Hindustan Unilever Ltd. continued its lead with drop in ad volumes from 6444.75 (‘000) secs to 6400.76 (‘000) secs followed by Reckitt Benckiser Group at 2nd spot with rise in ad volumes from 4182.68 (‘000 secs) to 4386.51 (‘000 secs). Procter and Gamble took a leap from 5th spot to 3rd spot with rise in ad volumes from 813.59 (‘000 secs) to 1236.58 (‘000 secs). Coca Cola India Ltd. slipped one spot down and stood at 4th position with drop in ad volumes from 1619.66 (‘000 secs) to 866.73 (‘000 secs). Cadburys India Ltd. moved one spot up and claimed the 5th position with rise in ad volumes from 607.38 (‘000 secs) to 715.52 (‘000 secs). Godrej Group dropped from 4th spot to 6th spot with drop in ad volumes from 1013.65 (‘000 secs) to 689.61 (‘000 secs). Colgate Palmolive India Ltd. retained its 7th spot with drop in ad volumes from 518.28 (‘000 secs) to 450.39 (‘000 secs). ITC Ltd. entered the chart with ad volumes of 410.58 (‘000 secs) and claimed the 8th spot. Pepsi Foods (G) slipped one spot down and stood at 9th position with drop in ad volumes from 501.83 (‘000 secs) to 389.78 (‘000 secs). Wadia (G) entered the chart with ad volumes of 315.44 (‘000 secs) and claimed the 10th spot.
Top Brands
In the top brands category, Dettol Antiseptic Liquid maintained its lead with drop in ad volumes from 654.39 (‘000 secs) to 514.23 (‘000 secs). Harpic Power Plus 10X Max Clean moved one spot up and claimed the 2nd position with rise in ad volumes from 334.62 (‘000 secs) to 483.57 (‘000 secs). Lizol all in 1 took a leap from 6th spot to 3rd spot with rise in ad volumes from 299.34 (‘000 secs) to 420.25 (‘000 secs) followed by Harpic Bathroom Cleaner from 8th spot to 4th spot with rise in ad volumes from 272.14 (‘000 secs) to 358.55 (‘000 secs). Dettol Toilet Soaps entered the chart with ad volumes of 310.36 (‘000 secs) and claimed the 5th spot. Veet Cold Wax Strip slipped one spot down and stood at 6th position with drop in ad volumes from 310.12 (‘000 secs) to 250.46 (‘000 secs). Clinic Plus Shampoo entered the chart with ad volumes of 239.86 (‘000 secs) and claimed the 7th spot. Coca Cola dropped drastically from 2nd spot to 8th spot with drop in ad volumes from 572.81 (‘000 secs) to 232.05 (‘000 secs). Close up Ever Fresh moved one spot up and claimed the 9th position with drop in ad volumes from 255.52 (‘000 secs) to 230.73 (‘000 secs). Vanish Oxi Action entered the chart with ad volumes of 226.04 (‘000 secs) and claimed the 10th spot.
