In the recently concluded 67th DD Free Dish e-auction, Prasar Bharati managed to collect a whooping revenue of 1069.60 crores, exhibiting a growth of 57.1pc from the previous financial year. A total of 65 slots were successfully acquired by channels across different buckets.
Among the different buckets, Bucket A+ witnessed a growth of 46.8pc with a consolidated revenue of 189.65 crores compared to the previous year. Bucket A showed an overall revenue of 329.55 crores with a growth rate of 43.9pc. Bucket B recorded a revenue of 206.5 crores, which is 57.2 pc from 131.35 crores in FY 22-23.
Similarly, Bucket C and D earned 199 crores and 141.85 crores, respectively, representing a growth of 73.7pc and 84.5pc from the previous year. Additionally, the only slot available in R1 bucket was secured by the Assamese channel Popular for a price of 3.05 crores.
