Flip flops brand Bahamas has launched its new TV campaign featuring actor Salman Khan. The commercial leverages the fact that most often, people stress and fret over every other thing, leaving little time to enjoy the precious moments of life.
The film opens with the actor picking up a couple of instances out of everyday life, nudging in the fact that indeed, stress has silently pervaded in all walks of life. In his typical quirky style, he urges everyone not to miss out on small joys while managing the daily stressful situations of life.
Watch the film here:
Expressing his joy amidst the campaign, Gaurav Dua, Director, Sales & Marketing, Relaxo Footwears, said, “Bahamas is symbolic of the mindset of youth- colourful, peppy, carefree- and every action of the brand is a reflection of the same. Salman Bhai and his stardom fits so well with our brand’s voice because he is known for style, is trendy and someone, that today’s youth vibes with. However, in today’s fast paced lifestyle, people are burdened with some or other stress even at a young age, many a times taking it to heart. Bahamas takes this very cue and uses Salman Khan to smoothly connect the brands’ philosophy with the inner calling of youth”.
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