FMCG personal care brand WOW Skin Science has announced the appointment of Vikas Lal as Chief Financial Officer.
In his new role, Lal will head the business and corporate finance vertical for WOW Skin Science, WOW Life Science and Body Cupid. His portfolio will range from financial operations, financial planning & analysis to strategic finance & business partnering.
Lal is a seasoned finance professional with a career spanning over 20 years in FMCG and consumer durable/appliance industry. He has led multiple facets of Finance such as Sales Commercial, Factory Finance, Corporate Finance & Business Planning etc for brands like Coca Cola, Pladis Global (McVities Biscuits), Groupe SEB India (Tefal and Maharaja Whiteline), OLA amongst others.
Commenting on his new role, Lal said, “The key to a brand’s growth is rooted in its analytical approach to strategic expansion and willingness to take calculated risks and WOW Skin Science tops the list when it comes to disruption in that space. I have followed the brand’s journey from the outside and now as part of this robust team, I am excited about the glorious future we are building. In my new role, my objective will be to foster a financially secure culture that places a premium on performance and reliability of company’s data that will drive the brand’s worth and expansion plans.”
Adding to this, Manish Chowdhary, co-founder, WOW Skin Science stated, “We are pleased to welcome Vikas as the new CFO of WOW Skin Science and we are confident that he will make an excellent addition to our team. We are excited to collaborate and hear his perspectives on a sustainable and robust financial strategy for WOW, both short and long term.”
