Meesho, an e-commerce marketplace, has launched a campaign highlighting its ability to offer quality products at affordable prices through its zero commission model.
Conceptualised by Moonshot, the campaign features films starring Deepika Padukone, Ranveer Singh, Ram Charan, and Trisha, showcases how the brand is capable of delivering good quality at reasonable prices while encouraging customers to experience the value provided by the e-commerce platform.
With a total of four films, each advertisement is shot in Hindi, Tamil, and Telugu, and will be further amplified in regional languages such as Kannada, Malayalam, Bengali, and Marathi.
Watch the films here:
The pre-launch teaser, unveiled on an Instagram page called ‘Show Me The Secret,’ reached 100 million people within three days on social media, with the hashtag #ShowMeTheSecret trending in the top position on Twitter for over five hours, as claimed by the company.
Megha Agarwal, Chief Growth Officer at Meesho, said, “Our campaign, ‘Sahi Quality, Sahi Price’, stands as a testament to the brand’s profound understanding of consumer perception. In the pursuit of value and quality, consumers often pay a higher price. By challenging these ingrained notions, our platform redefines affordability without compromising on quality and upholds the desired standard of excellence. By engaging with renown celebrities and strategically leveraging humour, we want to create a lasting impression in the minds of our users.”
Meesho stated that the campaign will be amplified through television, OTT platforms, cinema halls and social media platforms.
