IndusGo, a self-drive car rental company, has launched an Instagram campaign titled #DriveItYourself, promoting the concept of going driverless and taking the front seat while renting a car. The campaign aligns with the brand’s philosophy of ‘Rent it. Drive it.’ and features short-form vertical video content for its Instagram audience.
The main objective of the campaign is to dispel common misconceptions associated with car rentals, such as chauffeur intrusion, complex documentation, and large security deposits, informed an official statement.
Through this campaign, IndusGo encourages its customers to ‘Take the Front Seat’ by highlighting the empowering nature of a self-drive car rental experience.
What sets this campaign apart is its minimal use of dialogues, making it appealing to diverse linguistic groups across India, including Telugu, Tamil, Malayalam, and soon Kannada speakers. The reels showcase the transformative power of exceptional car rental experiences when companies prioritise fulfilling their promises to customers.
The “Drive it yourself” campaign provides a glimpse into IndusGo’s core values, focusing on delivering a flexible and seamless journey that lives up to its commitments. The short-format videos, lasting 15-20 seconds, emphasise how customers can enjoy comfort and privacy when driving the car themselves, whether with fellow travelers, family, or friends. IndusGo’s services promise safety, flexibility, and convenience through a tech-enabled approach.
Afdhel AW, Founder, IndusGo, said, “Creating the “Drive it Yourself” campaign allowed us to bring forth the promises we make to our customers.IndusGo guarantees a customer-friendly system that facilitates a hassle-free journey. It is paramount that we keep working towards delivering the best experiences to our clients while adhering to our business ethics. We also ensure zero down payment, good-quality cars, free insurance, safety of the drivers and complimentary maintenance services to make their experience memorable.”
IndusGo currently has its base in Kochi, Kerala, with its services spread across Kerala and the cities of Chennai, Hyderabad, and soon even Bengaluru.
