Dharampal Satyapal Group (DS Group) has announced the appointment of Jyotiroop Barua as the Business Head of Dharampal Satyapal Foods (Confectionery). He will head the business strategy and growth of DSFL while consolidating DS Group’s presence in the segment, informed a company statement.
Barua has over 30 years of FMCG experience across channels and zones handling domestic and international business. He has worked with MTR, Dabur, Anheuser-Busch InBev, Dunkans Industries and The Assam Company, among others.
“It’s an exciting time for us and our team is geared up for an extremely successful decade ahead as we consolidate our position as one of the leading Indian FMCG majors. As we continue to evolve with the rapidly changing business landscape, we are delighted to welcome Mr. Barua to the DS family. With his extensive experience, we look forward to the market insights and fresh ideas that he brings to the table and are confident of his ability to grow our already well-established confectionery business,” said, Rajiv Kumar, Vice Chairman, DS Group.
Barua added, “DS Group has grown at a tremendous pace in the last few years with the evolving consumer needs and is recognised amongst the top three players in the non-chocolate FMCG segment in India. I am very excited to take the reins and help steer the company to new heights. Post entry into the chocolate segment, which is primarily dominated by MNCs, DS Group looks promisingly at the next decade to further consolidate its position in the confectionery business.”
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