Chrome Data Analytics & Media (Chrome DM) has unveiled the Genre Wise Landing Page Report from its Week 31 analysis. The report is based on meticulous data collection and advanced analytics, delivers a deep dive into the landing pages of TV channels across various genres. It offers valuable insights helping industry stakeholders make more informed decisions in the ever-evolving media landscape.
The Genre Wise Landing Page Report covers a wide spectrum of genres, including Hindi news, general entertainment, teleshopping, regional news, and more. It is an exclusive tracking report that monitors the defaults/ landing channel across 3000+ head ends (parent + child feeds). This report empowers TV channels with valuable data that can guide content strategies.
The Genre Wise Landing Page Report provides a comprehensive overview of viewer behaviour and genre preferences, serving as a valuable resource for broadcasters and advertisers.
According to the graph data, the two leading genres on landing pages are Hindi General Entertainment (GEC) and Hindi News, closely followed by English News and Marathi GEC, etc. Interestingly, the total number within the news genre stands at 1350, making it the most dominant category when compared to the cumulative landing pages of all other genres.
As a trusted data analytics and media consulting firm, Chrome DM remains committed to providing actionable insights that shape strategic decisions in the ever-evolving media landscape. The Genre Wise Landing Page Report exemplifies the company’s dedication to decoding viewer behavior and preferences across television channels.
You can avail the Genre Wise Landing Page one-time report for a subscription fee of INR 7 lacs through Chrome DM. Interested parties can connect with Chrome DM’s sales team by emailing [email protected] to explore this powerful tool and gain access to a wealth of insights that can shape the future of media.
