Kumar Saurav, Global Mobile Business Head at AdCounty Media India Pvt. Ltd. will now be spearheading the strategic division of the company as the Chief Strategic Officer (CSO).
With an experience spanning over 16 years and unequalled expertise in TV, print, radio and an array of digital marketing verticals like mobile marketing, media planning and buying, brand communication, etc., Kumar has been instrumental in steering the Global Mobile Business division at AdCounty alongside formulating strategic business alliances for the programmatic and user-acquisition ecosystem. Besides proving his mettle in agencies, Kumar has played a pivotal role in devising digital strategies for pre-eminent brands like Microsoft, BSNL, Tata Telecom, Air India, IndusInd Bank and more. In the latter phase of his career, he successfully established global business ventures for his employers.
Kumar joined AdCounty Media in 2018 as the Global Mobile Business Head with a vision to propel the company to worldwide recognition and nurture a culture that fosters nothing short of excellence. Under his guidance, the mobile vertical of AdCounty Media attained hypergrowth through the formulation and implementation of high-impact personalized campaigns for brands bearing in mind their KPIs and future objectives. He has scaled organizational growth with his result-oriented winning marketing strategies and proficiency in creating and implementing streamlined processes within the organization thereby boosting productivity. With an omni-channel technological approach, he drove the formation of holistic mobile marketing strategies ranging from premium PMP deals to open exchange, that catered to the unique requirements of different advertisers.
His adeptness in assembling and nurturing the right pool of talent along with facilitating a supportive and collaborative culture has helped the company in acquiring and retaining the team members, clients, industry partners, etc. critical for success. Tapping into the mobile world which is crammed with competition was a daunting move. However, Kumar’s entrepreneurial spirit coupled with his boundless expertise in strategizing media solutions has paved the way for AdCounty Media to become an indubitable industry leader in the digital sphere. Kumar stands at the forefront of AdCounty’s mobile realm and oversees a myriad of activities ranging from identifying the right target audience for a brand, the creation and optimization of campaigns to increasing user pool, attaining KPIs and eventually boosting the ROI.
“Kumar has been exceptional in his role to grow the mobile vertical of ADCM, his experience, eye for the right resource, super knowledge of the digital industry & analysis power, he brought all these forces together to make & grow the GMB team and eventually the revenue,” Aditya Jangid, Founder, AdCounty Media.
“Kumar has played a pivotal role in the broadening of AdCounty Media’s presence across international markets, including Indonesia, Russia, and LATAM. His astute acumen in formulating and implementing procedural frameworks and strategic initiatives has remarkably facilitated the expeditious global expansion of AdCounty over the past quinquennial. His innate flair for devising intricate processes and discerning strategies has empowered AdCounty to proliferate rapidly. He is a visionary leader, leading through action and serving as a beacon of inspiration for others to follow,” Abbhinav R Jain, Co-founder & Chief Operating Officer (COO), AdCounty Media.
“Kumar has been an integral part of AdCounty for the past 5 years, leading our global mobile business and successfully expanding it across multiple countries. His exceptional strategic skills have played a vital role in growing our team and expanding AdCounty Media’s business. In recognition of his achievements, we are thrilled to announce Kumar’s promotion as the Chief Strategic Officer, where he will now take charge of our entire strategic partnership and drive further business growth,” Delphin Varghese, Co-founder & Chief Business Officer, AdCounty Media.
“The journey so far has been nothing short of a dream, thanks to the exceptional talent and camaraderie of colleagues like Abbhinav, Delphin, and Aditya. It has been a voyage filled with numerous challenges, opportunities for learning, exploring uncharted territories, and building a remarkable culture within our organization. We take immense pride in fostering a work environment where each AdCounty member can flourish professionally and personally. With a shared vision, Team Ad County is steadfastly dedicated to making our company a trailblazer in the Adtech industry. Together, we strive towards achieving this single objective, driving innovation and success at every turn,” Kumar Saurav, now CSO, AdCounty Media stated.
(This information is published from a press release.)
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