Sociowash has secured the social media mandate of school edtech company LEAD, in a multi-agency pitch.
The account will be handled by the agency’s Mumbai office.
Sociowash will harness social media platforms to help LEAD expand its reach and engage school owners, educators, and parents to foster a vibrant online community, informed an official statement. The partnership represents a significant step forward in achieving LEAD’s goal of providing transformative learning to more than 25 million students across 60,000 schools by 2028, it added.
Raghav Bagai, Co-founder, Sociowash, said, “We are thrilled to partner with LEAD in their mission of making excellent learning accessible and affordable for every child in India, with a focus on boosting student confidence by building 21st-century skills such as Communication, Collaboration and Critical Thinking. Through this collaboration, Sociowash will leverage its extensive experience and industry insights to develop and execute social media strategies that align with LEAD’s core values and objectives.”
Anupam Gurani, Chief Business and Marketing Officer, LEAD, said, “At LEAD, we believe in the transformative power of education and technology. Partnering with Sociowash allows us to harness the potential of social media to further our mission of revolutionising schooling in India. We are excited to collaborate with Sociowash in crafting engaging campaigns that connect with our diverse school audience and inspire positive change.”
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