Times Innovative Media Ltd (Times OOH), has strengthened its presence in Goa, acquiring the advertising rights at Goa International Airport, Dabolim, for the next seven years. Under the contract awarded by the Airports Authority of India, Times OOH has the rights to market advertising opportunities both inside and outside the airport premises.
The company plans to renovate the media sites at the Dabolim Airport and will feature a mix of static, digital, and unique sponsorship opportunities, providing a diverse range of advertising options.
The Dabolim airport handled approximately 7.89 million passengers in FY 2022-23.
Times OOH already holds the media rights for the Manohar International Airport in the state, as well as at Mumbai Airport, Mumbai Metro One, and Ahmedabad Digital Billboards.
Shekhar Narayanaswami, President, Times OOH, said, “With the acquisition of advertising rights at Goa International Airport, Dabolim we are establishing our exclusive presence in Goa. These media rights will enable us to make investments that meet international standards and provide delightful solutions to our clients. Goa is a preferred travel destination throughout the year. Now with media rights for both the airports we would be able to create memorable experiences for the traveller as well as provide a platform where advertisers can innovatively experiment and engage with their target audience.”
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