After selling Momspresso.com to Honasa (Mamaearth), the founders of the content and influencer platform Vishal Gupta and Prashant Sinha have announced the launch of their next venture Pravis, billed as a comprehensive growth marketing agency.
Considering the rising costs of the paid media route, Pravis has been conceptualised with the belief that organic growth is the only sustainable path for brands. Both founders have over 11 years of experience running a tech platform that helped build brands through proven growth digital marketing techniques.
Gupta and Sinha are joined by six partners who are domain experts and have a background in entrepreneurship and digital first-brands. Pravis will use a set of market-tested best practices and playbooks, empowering brands through content, community and commerce, informed an official statement.
Gupta, Co-founder, Pravis, said, “In an era where paid media costs are skyrocketing, we believe that organic growth is the most sustainable path for brands. With Pravis, we’re excited to bring together a team of experts and proven strategies to empower brands through the convergence of content, community and commerce. Our journey with Momspresso.com has shown us the incredible power of this approach, and we are committed to helping brands unlock their true potential through organic growth.”
Sinha, Co-founder, Pravis, said, “After building Momspresso.com from scratch and leveraging the experience of working with 300 brands, we are ready to take the next step – helping brands grow using our widely tested and remarkably successful playbook. We have already got clients like Canara HSBC, PNB Metlife, Philips, Voltas Beko, Urban Company, Jovees and Fitelo which is a strong validation of the differentiated proposition that we offer for brands.”
Pravis offers a spectrum of services including content creation, influencer marketing, digital films, SEM and SMM. It claims expertise in YouTube marketing, content creation harnessing its proprietary content science and AI-based optimisation of product listings on e-commerce platforms.
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