Mastercard has launched an anthem, paired with the brand’s sonic identity, designed on the theme of ‘Har fan hai priceless’. Former Indian skipper MS Dhoni remembers that every cheer went a long way in lifting the players’ spirits.
As India continues its dominance in the ICC Men’s Cricket World Cup 2023, Mastercard ambassador Dhoni relives the 2011 World Cup, when the team lifted the trophy. Recalling moments both tense and jubilant, Dhoni particularly remembers the part when all Indian fans in the stadium began chanting ‘Vande Mataram’.
“This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand which has a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays is simply priceless,” said Julie Nestor, Executive Vice President and Head of Marketing & Communications, Asia Pacific, Mastercard.
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