Eye-fashion brand John Jacobs has released its first brand film inspired by a variety of lived experiences. Conceptualised by Talented Agency, the film has been directed by Bosco Bhandarkar, and produced by Puff Productions.
The film – Stay Seen – presents a montage of real experiences, from divorce parties to safe spaces to be who you truly are to finding oneself at 60 years of age or even grieving a pet. In all these experiences, it takes a lot to hold on and stay seen.
Apeksha Gupta, CEO, John Jacobs said, “From the get-go we didn’t want this to be a product film. We wanted it to showcase what our brand stands for. And the manifesto of ‘Stay Seen’ does exactly that–puts the spotlight on the wearers, not the glasses. The spirit of Stay Seen reflects the brand’s core ethos–transparency, authenticity and originality.”
Pooja Manek, Founding Member and Creative, Talented, said, “While thinking of the concept, we went down to the most philosophically primal need we have as a human being–to see a myriad of new things as life happens, and we want to ‘be seen’ and heard as our most authentic selves. This film takes inspiration from the profound storytelling style of coming-of-age films–a showcase of protagonists learning about friendships, love, ageing, immortality, self expression, and more, through the moments they experience. It all starts with seeing something in a new light.”
Bosco Bhandarkar, the director of Stay Seen, commented, “The real challenge and opportunity was to make sure the emotions don’t take a backseat while we do justice to showcasing the product in every sequence. Our music director, Rahul Pais from The Jamroom, experimented with a host of genres before arriving at soulful electronic pop to make this film sound as evocative as it looks. The clients allowed us massive creative and cinematic liberty and we’re chuffed with the final output.”
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