Media and creative agency Bharat Media & Entertainment Group (BMEG) has been awarded the media mandate for Utkarsh India Limited national campaign. Utkarsh India Limited is a manufacturer and supplier of premium engineering products and services in the infrastructure, agriculture, and domestic water piping sectors.
BMEG will play a role in crafting and executing TV campaigns, content creation, media planning and buying, as well as analytics. The company will look to strengthen the brand presence of Utkarsh India Limited, with emphasis on increasing awareness and market presence.
Utkarsh Bansal, Director of Utkarsh India Limited, said, “We are thrilled to partner with Bharat Media & Entertainment Group for our national media campaign. BMEG’s expertise and innovative approach to media will undoubtedly help us achieve our marketing goals. We look forward to a successful relationship that will elevate our brand and enhance our market presence.”
Kunal Gurnani, Head of Marketing, Utkarsh India, said, “Utkarsh was in pursuit of excellence. After exhaustive research, I concluded that BMEG-East, under the leadership of Intekhab Usmani, was the most apt choice to extend my brand’s core message to a broader audience. Hence, we sought an agency partner with a deep understanding of our business and a proven track record in ensuring the brand gains the necessary exposure across all relevant platforms. Team BMEG’s strategic media plan, designed to expand our presence among the desired consumer base, was highly effective, which we wanted to capitalise on, as well as benefit from. We’re confident that this association is going to be mutually beneficial and long-standing.”
Anand Charles, CEO, Bharat Media & Entertainment Group, said, “We are ecstatic that Utkarsh India Limited, a leading manufacturer and supplier of high-end engineering products and services, has chosen BMEG for their national media campaign. Partnering with Utkarsh India Limited is an opportunity to enhance the effectiveness of their media campaigns with our research-driven and innovative concepts. We look forward to creating a new and fresh creative approach for Utkarsh India Limited, and it will be exciting for us to grow with them and watch as they rise”.
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