Synthetic premium engine oils brand Motul launched its campaign titled ‘Next Level Thrill’, which celebrates the spirit of riding. The campaign is centred around Motul’s synthetic premium engine oil for two-wheelers. The campaign has been conceptualised by Wunderman Thompson.
The brand film follows the different kinds of bikers – those who ride alone to those who love to ride together; those who ride for speed and those who are not in any hurry to get anywhere; those who ride in the wild and those who try to tame the city streets; those who find new roads and those who ride off the road. They are all very different, but have one thing in common, the engine oil they use to power their bikes.
Preetam Goswami, Director- Marketing & Business Development, Motul India & South Asia, said, “At Motul, more than anyone else, we understand that riders are diverse and unique, each seeking their own kind of thrill. ‘Next Level Thrill’ is the connecting link between the unwavering passion for riding and the expertise of Motul engine oil in powering their bikes. Motul India holds great significance in the riding community due to its technological expertise and commitment to premium quality assurance. The 170+ years of global Motul legacy and innovation, for example, the first use of Ester Technology in engine oil gives us an edge and favourability, especially for two-wheelers.”
Nagendra Pai, CEO of Motul India & South Asia, added, “Our vision is to establish Motul India as the preferred brand in the aftermarket lubricant business in India. We recognise the immense potential and untapped opportunities present in Tier 2 and Tier 3 markets for premium products, and increasing our presence and accessibility in these markets remains a key priority for us. With this campaign, we aim to leverage our brand equity to drive growth and also create a unique and premium position as a high-performance lubricant brand.”
“We are delighted to partner with Motul in India,” said Anurag Tandon, SVP & Managing Partner, Wunderman Thompson. “The brand is rooted in performance and with the Indian automobile market evolving rapidly from a commuter-only mindset, a brand like Motul has a tremendous opportunity to become the preferred lubricant brand in India. With this campaign, we intend to strike the right notes with the diverse motorcycle audience who have one common passion, the thrill of riding.”
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(This information is published from a press release.)
