Digital media and creative agency ThinkROI has acquired the digital media mandate for Veera, the desi mobile-focused browser.
This partnership is set to help Veera with a new level of creative performance and visibility to scale the brand and create awareness around the need for safe browsing and data privacy safeguards against identity theft, financial fraud, and unauthorized access to sensitive information.
Founded by Arjun Ghose, Rahul Pagdipati, Aditya Julka, and Kanu Gupta and backed by marquee investors including Ayon Capital, COG Network, 6th Man Ventures, Folius Ventures, and iSeed Ventures, Veera, a ‘Made in India for India’ mobile-only internet browser has marked its entry into the competitive market with an eye on India’s over 1 billion smartphone users. It aims to provide an internet browsing solution tailored for the Indian audience, focusing on the critical aspects of speed and security. As India’s first mobile-focused browser, currently available exclusively on Android devices, Veera brings the full suite of features that desktop browsers offer, optimized for a seamless mobile experience.
ThinkROI is led by an expert team comprising Rupinder Singh, Sarada Prasad, and Suraj Talaulikar and it operates from its offices in Gurgaon, Mumbai, and Mysore, bringing on board key brands such as A23, Lotus Herbals, Ajmera Realty, Cricket.com and DivIHN.
Rupinder Singh, Chief Business Officer at ThinkROI, shared his vision for the collaboration: “We are honoured to play a key role in delivering a fast, safe, and private internet experience to over 1 billion smartphone users. Together, we embark on a journey to redefine digital connectivity in India, ensuring seamless and secure navigation for every user. This partnership is not just about technology; it is also about transforming the digital landscape and enhancing the mobile experience for millions. ThinkROI is committed to supporting Veera in creating a future where connectivity knows no bounds.”
Sarada Prasad, Chief Growth Officer at ThinkROI, stated, “I see great potential in using the power of digital media to take Veera to new heights. Together, we will redefine the digital landscape and create an unmatched user experience. This collaboration is not just about winning prizes; it is also about shaping the future of mobile browsing in India. Let the journey begin.”
Arjun Ghose, CEO & Co-Founder, Veera, said, “At Veera, our mission extends beyond creating a mere browser – we aspire to craft an immersive and innovative browsing experience meticulously designed to cater to the diverse needs of the Indian audience. Recognizing that a browser serves as the gateway to the internet, our commitment lies in delivering a solution that goes beyond the ordinary, offering a seamless and personalized journey through the vast online landscape. Partnering with ThinkROI is a strategic move to amplify our reach and impact. This collaboration marks a significant step towards our vision of empowering every smartphone user in India with the best possible internet experience.”
Added Adityan Kayalakal, Head – Marketing, Veera, “As we combine forces, our goal is not only to communicate the unique features of Veera but to establish it as an integral part of the digital lives of Indian users. Through innovative marketing strategies and compelling acquisition campaigns, we aim to get our audience to experience the Veera difference. This partnership signifies a new era for Veera, where we’re not just a browser but a trusted companion in the digital journey of every user.”
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