Dentsu Creative India has secured the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns of these brands across social media platforms like Instagram, Twitter, and Facebook.
The account was awarded to Dentsu Creative India following a multi-agency pitch. The agency will service the channels from its Mumbai office and will work closely with the brand teams to create and execute innovative digital strategies.
The mandate require Desntsu Creative India to fullfil the business objectives of the 4 channels and establish a strong connection with the target audience, marking a promising collaboration between the agency and the iconic entertainment brands.
Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster said, “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”
Nikhil Kumar, Managing Partner (West), Dentsu Creative India said, “We are delighted to partner with the most respected and admired channels in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech & data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”
