MUMBAI: DashLoc, which specializes in hyperlocal discovery and growth, has announced the launch of DashLoc 2.0. This is an upgrade to its dashboard platform. This new iteration incorporates new technology and features aimed at redefining the user experience, empowering brands with insights and solutions.
The company said that it leveraged insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With AI algorithms and ML models, this new version aims to empower brands to take center stage, leveraging data to shape their future endeavours with precision. In addition there is integration with GenAI technology.
Key features of DashLoc 2.0 include:
AI-driven Review Management: Streamlining response generation, summarization, and automation.
Advanced Chatbot Feature: Offering customised flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26%.
Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.
Progressive Website Theme Control: Enabling customisation of website themes to align with brand identity.
Gaurav Kumar, Co-Founder and CTO DashLoc, commented on the launch, saying, “We’re incredibly excited to unveil DashLoc 2.0, a culmination of our relentless pursuit of innovation and user-centric design. The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”
Notably, DashLoc 2.0’s multilingual features allows enabling brands to engage with regional consumers. With over 50% of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilising it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement. Looking ahead, DashLoc aims to develop a 360-degree platform that facilitates brand execution from search to conversion. The goal is to empower brands to achieve their business objectives efficiently.
