Truecaller has announced a slew of new innovative and interactive ad format capabilities that integrate into the user experience. The new ad formats use video and animations to maximize brand recall and impact on their audience.
The company’s latest ad solutions includes Click to experience (screen takeover), Dual impact custom animation, Carousel and Sponsored icons. Further, Truecaller’s advanced targeting capabilities allow for accurate segmentation of audiences. By leveraging a mix of unique signals, the platform enables brands to reach out to audiences with specific tastes.
Sharing his delightful experience with Truecaller’s new ad formats, Sivakumar Ramamoorthy, Head of Digital Marketing, Xiaomi India, said “We, at Xiaomi, are committed to pioneering fresh approaches in our media strategies. Truecaller’s latest offering “click to experience”, has helped the brand stand out amidst the noise, presenting a visually captivating solution proving to be a perfect fit for our creative strategy”.
Speaking on the launch of the new ad formats, Vanita Rathore, Senior Director, Global Ads Business at Truecaller stated, “We understand that in today’s rapidly changing market demands and evolving user preferences, marketers are constantly challenged and seek innovative solutions to capture user attention. Thanks to extensive feedback from our clients, our latest ad formats have been meticulously crafted to support a variety of brand goals. By tapping into our extensive daily active user base and leveraging the unique solution of targeted advertising, we aim to help brands provide users an advertising experience that is not only clutter-free but also immersive and engaging.”
