MakeMyTrip, an online travel company, released two brand films starring brand ambassadors Alia Bhatt and Ranveer Singh. These films highlight the ease of booking flights and hotels for international travel with MakeMyTrip, appealing to all types of travelers.
When planning international travel, MakeMyTrip simplifies the process by offering a wide range of benefits. These include a special option allowing 100% refund on flight cancellations for a fraction of the cost, along with 24*7 instant support. New brand films creatively showcase these advantages.
Raj Rishi Singh, Chief Marketing Officer & Chief Business Officer – Corporate, MakeMyTrip said, ”We at MakeMyTrip believe in making the world more accessible, one trip at a time. In the past few months, we have introduced a suite of tools, features and benefits, some of them industry-firsts, designed for every international traveller, be it a first-timer or a seasoned globetrotter. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.”
The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their “first-time”. As film unfolds, viewers find out that the ‘first-time’ in question is in fact their first time travelling internationally. As a solution, they turn to MakeMyTrip for their flight and hotel bookings, both taking on the planning/research responsibility equally and with great enthusiasm.
Watch the film here:
In the second film, viewers are drawn into the middle of a suspenseful scene – where Ranveer Singh, playing an international spy/agent, unearths the location of a most wanted person. When Alia Bhatt, his commanding officer, discloses that the mission is in London, Ranveer, with his humorous style, argues that the criminal should be let go as ‘he isn’t bad at heart’ to save himself an international trip. Alia’s character senses his apprehensions and introduces him to the MakeMyTrip international booking experience, highlighting its ease and tension-free experience.
Watch the film here:
This campaign was conceptualized by the creative agency, Moonshot and films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.
