Adobe announced that Adobe Experience Platform applications will be accessible to enterprise customers via an India datacentre later this year, ensuring local data residency and improved performance.
The datacenter enables Indian enterprises to access Adobe Experience Platform apps like Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, fostering real-time personalized customer experiences at scale.
“Generative AI is driving a foundational shift in the relationship between brands and their customers in India, marking this as the erafor businesses to drive profitable growth while delivering new digital experiences,” said Prativa Mohapatra, Vice President & Managing Director, Adobe India.
“Delivering personalised customer experiences, or Customer Experience Management, is central to the goals of enterprises. With that, we’ve seen increasing demand for Adobe Experience Platform-based applications from customers across banking financial services and insurance, telecom, manufacturing, and retail. We are excited to meet their hyper-growth requirements with the availability of Adobe Experience Platform-based applications,hostedvia an Indiabased datacentre.”
Adobe’s cutting-edge innovations, particularly in data management amidst generative AI, empower brands to personalize experiences at scale. Anchored by Adobe Experience Platform, brands can unleash customer insights seamlessly across enterprise systems. This underpins Adobe Experience Cloud, a comprehensive suite of online marketing tools offering robust personalization, streamlined content creation, and customer journey products. Popular applications like Adobe Experience Manager, Adobe Campaign, Adobe Commerce, and Adobe Sign are widely adopted in India.
Since its establishment in 1997, Adobe India has become a significant driver of Adobe’s global innovation, contributing one-third of the company’s patents and housing key engineering and product development teams. It is also one of Adobe’s fastest-growing markets, serving clients like Air India, ICICI Bank, and Tata Motors.
