Mumbai: Colors Kannada will air the family drama, ‘Ninagaagi’. The new show is set to air from 27 May at 8 pm Monday through Friday. It is about two contrasting individuals.
In association with special partners, Sparsh Masala, Ullas Agarbathi and Bhima Jewellers, Colors Kannada brings to life the story of Rachana and Jeeva. Rachana, portrayed by Divya Uruduga of Bigg Boss Kannada fame, is a Kannada film superstar with over 100 films to her credit. Trapped in a golden cage by her controlling mother, she has been pushed into making more films for financial gain. In contrast, Jeeva, played by television superstar Ritvik Mathad, is a single parent striving to provide a loving and secure life for his 6-year-old daughter, often telling her that her mom is a star in the sky.
The story takes a turn when Jeeva’s daughter innocently accepts Rachana as her mother, setting the stage for a journey of love and connection between two people from vastly different worlds.
Prashanth Nayak, business head Colors Kannada said, “We have always been presenting storylines of core family values before our audiences that involves family bonding. Ninagagi is a fresh experiment with its unique storyline of parental love that will involve many dramas and twists that enable the togetherness of two different people from the different worlds. Featuring superstars such as Ritvvik Mathad and Divya Uruduga in lead roles have justified our presentation of the story too. We are very confident that our audiences will receive Ninagaagi with massive response.”
Someshekar Patil, MD Ullas Agarbati said, “This partnership not only expands our horizons but also enriches the viewing experience for our audience. By incorporating the calming essence of our incense sticks into the show, we aim to deepen the emotional connection between viewers and the engaging story of Rachana and Jeeva. Together with Colors Kannada, we look forward to bringing a sense of tradition and tranquility into every household.”
Deeksha S Kumar, MD Sparsh Masala, said, “Sparsh Masala is proud to partner with the highly anticipated family drama ‘NinnaGaagi.’ This collaboration with COLORS Kannada offers us a unique opportunity to reach a wider audience and enhance their viewing experience. As the heartfelt story of Rachana and Jeeva unfolds, our spices will bring an added touch of authenticity to the culinary journeys of our viewers.”
Vishnusharan K Bhat, MD Bhima Jewellers, said, “This collaboration perfectly aligns with our shared values, as both Bhima Jewellers and Colors Kannada are deeply committed to honoring our roots and traditions. As the heartfelt story of Rachana and Jeeva unfolds, Bhima Jewellers is proud to bring a touch of our rich heritage to the homes of ‘NinnaGaagi’ viewers. Together with Colors Kannada, we celebrate the artistry and beauty that define our brand.”
The show is produced by Sri Jai Matha Combines, known for acclaimed shows like Nammane Yuvarani, Kannadathi, Bhagyalakshmi, and Lakshmi Baramma. The show features a cast, including like Priyanka Kamath, Kishan Belagali, Vijay Koundinya, Siri Sinchana, and Punith Hegde. It has been directed by Sampruthvi, who also made ‘Nammane Yuvarani’.
To bring this fiction closer to the audience, Colors Kannada will launch a 360-degree marketing campaign, including Print, TV Ads, and pop-up ads on Wynk and Jio Saavn music apps. The show will also feature on-ground activities, such as public caricatures in shopping malls, forehead stickers to connect with home engineers, and social media contests with specially designed and crafted jewelry boxes as prizes. Additionally, the campaign will include bus branding and hoardings.
