Mumbai: Cheil India has come out with a new campaign for MG Motor India’s celebration of 100 years of the brand’s existence. It commemorates the occasion with a limited edition range of cars in green color. MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company said that it has focussed on disrupting the market with their technology-driven cars like Astor, Gloster, ZS EV and Comet.
Udit Malhotra, head marketing, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ color.”
The idea behind the film was to reveal MG’s legacy and brand ethos, while unveiling the Limited Edition range. The film brings together MG’scar, MG TD, and its 100-year Limited Edition range, comprising Hector, Astor, ZS EV and Comet, in a race formation.
“The brief was to launch the MG 100-year Limited Edition in spectacular fashion. We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future,” said Amit Nandwani, national creative director, Cheil India.
Neeraj Bassi, chief growth officer, Cheil India, said “We take immense pride in working on a legacy brand like MG Motor. The film is a piece of work that celebrates the Britishness of MG Motor as it completes an iconic milestone of 100 years. We have infused a sense of panache and style into the film that elevates its tone to match the momentous occasion which the film is celebrating”.
Link of the film:
