Kokuyo Camel presents Camel ki Colourful Duniya, Meri Duniya, celebrating each child’s unique art.
Bombay Design Centre has conceptualized a campaign with 6 films emphasizing children’s creativity in painting and drawing. Art allows kids to showcase their individuality, offering parents and educators insight into their colorful world.
Commenting on the campaign, Rishi Kakar, Chief Strategy & Marketing Officer, Kokuyo Camlin Limited, said, “This campaign throws an interesting light on the world we live in, where parents strive to fulfil their duties as a provider often at the cost of their duties as a caregiver. Every child’s art gives a glimpse of their feelings and brings the family together. #CamelKiColourfulDuniya captures the role of art in a child’s world as the language of the heart. In other words, Camel brings out the language of the heart.”
Amole Gupte, Director, ofTaareZameenPe fame, said, “My childhood is dipped in vibrant Camel Water Colours!I brought my childhood to life by making the new Camel advertisement films”
The campaign will be launched on TV, digital media, trade marketing, OTT platforms, and more to reach a wide audience.
Nandana Nair, Head, Digital Marketing at Kokuyo Camlin Limited, said, “This campaign underlines the place of Camel and Camlin in every Indian household. Cherished across generations, #CamelKiColourfulDuniya highlights the unifying role of art in bringing families together. These films beautifullyportrayeverychild’s joy of engaging with colours and the innocence of their view of the world.”
Camel presents a colorful world where Rohan turns blank canvases into vibrant art. Join his journey through Camel’s creative universe.
Link to the video:
CREDITS:
- Director: Amole Gupte
- Produced by: Headway Productions & Desi Ghee Productions
- Producer: Atishay Dayal, Bimal Oberoi
- Associate Producer: Gaurav Chandelya
- Cinematography: Piyush Shah
- Editor: Deepa Bhatia
- Music: ‘RangeenSheeshon..”
- Music Composer: Prasad Shahste
- Lyricist: Amole Gupte
- Cast (in order of appearance):
- KiyanshManchekar
- Manoj Sharma
- Mugdha Chaphekar
- Creative Agency: Bombay Design Centre
- CEO: Ankur Rander
- Head of Business: Siddhesh Pednekar
- Creative Director: Vinay Ventakesh
- Associate Creative Director: YorhamD’souza
- Creative Director Design: Rucha Rao
- Account management: Esha Jayakar
- Client: Kokuyo Camlin Limited
- Chief Strategy&Marketing Officer: Rishi Kakar
- General Manager& Head, Digital Marketing: Nandana Nair
- Sound Designer: Manik Batra
- Production Design: Anindya Choudhary
- Costume Styling: Sia Seth
- Hair & Makeup: Nilesh Patkar
- Casting Director: Rohan Mapuskar
- 1st AD: Jai Sharma
- 2nd AD: Mayank Malhotra
- 3rd AD: ShubhamSonker
- DA: Partho Gupte&InaaraGajiyani
- Assistant Editor: Shantanu Janglay
- Line Producer: ShoaibMithaiwala
- Production Manager: Radhyesham Yadav
- Production Accountant: Dilip Jha
- Post Production: Red Chillies Entertainment
- Colorist: Ken Metzker
- Camera: Prime Focus
- Key Grip: DharmenderBhurji
- Lighting Company: VJ Cine Grip
- DIT: Aditya Naik
