Mumbai: Reaffirming its supremacy in the English News channel category, Times Now dominated the Lok Sabha election season with a commanding 31% market share (Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23’24). With an extensive election reportage and curated programming, the channel surpassed its contemporaries by a significant market share of 32% during the Counting week and an impressive 33% market share during the prime-time slots. The comprehensive and engaging election coverage on Times Now, spearheaded by seasoned journalists and strategic content has solidified its position as the Election News Headquarters.
Continuing its undisputed leadership on Exit Poll Day, Times Now was the genre leader registering an astounding 48% viewership share (Source: BARC| 10L+| NCCS AB 22+ Males| 1st June 2024, 5-11 pm).
Viewership Shares – Wk.16-23 2024
| Channel | TVTs | Shares% |
| Times Now | 398 | 31% |
| Republic TV | 232 | 18% |
| CNN News18 | 305 | 24% |
| India Today Television | 204 | 16% |
| Mirror Now | 77 | 6% |
| BBC News | 35 | 3% |
| WION(v) | 21 | 2% |
| Genre | 1272 | 100% |
Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16-23’24
| Counting Week Shares – Wk. 23 2024 | ||
| Channel | TVTs | Shares% |
| Times Now | 553 | 32% |
| Republic TV | 293 | 17% |
| CNN News18 | 468 | 27% |
| India Today Television | 295 | 17% |
| Mirror Now | 90 | 5% |
| WION(v) | 22 | 1% |
| BBC News | 30 | 2% |
| Genre | 1751 | 100% |
Source: BARC| 10L+| NCCS AB 22+ Males| Wk.23’24
| Counting Week Prime Time Shares | ||||
| Channel | 8:00 PM | 9:00 PM | 10:00 PM | Prime Time |
| Times Now | 32% | 30% | 38% | 33% |
| Republic TV | 17% | 22% | 13% | 18% |
| CNN News18 | 17% | 16% | 15% | 16% |
| India Today Television | 26% | 25% | 19% | 23% |
| Mirror Now | 6% | 5% | 5% | 5% |
| WION(v) | 1% | 1% | 0% | 1% |
| BBC News | 1% | 0% | 10% | 4% |
| Genre | 100% | 100% | 100% | 100% |
Source: BARC| 10L+| NCCS AB 22+ Males| Wk.23’24, Weekdays 2000-2300hrs
Exit Poll – 1st June 5pm – 11pm
| Channel | Shares% |
| Times Now | 48% |
| Republic TV | 15% |
| CNN News18 | 19% |
| India Today Television | 14% |
| Mirror Now | 2% |
| WION(v) | 1% |
| BBC News | 0% |
| Genre | 100% |
Source: BARC| 10L+| NCCS AB 22+ Males| 1st June 2024, 5-11 pm
Through the election season, Times Now consistently delivered unparalleled coverage with exclusive and engaging programming including Election Premier League, Public Manch, and National Debate driven by state-of-the-art studios, AI-led data analysis, high depth immersive graphics, exclusive interviews with top political leaders, innovative mobile studios, solidifying its position as the go-to choice for election coverage.
-Based on Press Release
