Mumbai: BPCL is once again stepping onto the crickety crease with a T20 world cup campaign. It brings back the iconic Dependable, Rahul Dravid, alongside the Olympic gold medallist Neeraj Chopra.
BPCL’s previous ad films, featuring Dravid had the question, ‘Kabhi Engine Oil ke Baare mein Itna Soch Vichar Kiya Hai?’ This time, these films return during the T20 World Cup.
The films, featuring Dravid capture everyday household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or life decisions.
Sukhmal Jain, director of marketing BPCL, commented, “With this campaign, we aim to merge the fervor of cricket with our commitment to quality. By bringing together Rahul Dravid’s dependability and Neeraj Chopra’s champion spirit, we not only engage with our audience but also emphasize the importance of making informed choices, whether it’s about engine oils or premium fuel. This campaign gamifies the purchase process, making it fun and rewarding for customers while celebrating the passion of cricket fans.”
BPCL has introduced a new TVC featuring Chopra to promote their premium petrol, Speed. With the slogan, “Chuno Jeet ko, Chuno Speed ko“, the campaign aims to encapsulate the champion spirit of Neeraj Chopra and his preference for Speed petrol.
Complementing these TV campaigns during the T20 World Cup, BPCL has launched a series of below-the-line campaigns. MAK Lubricants introduces the ‘Run Banao, Dhan Pao’ campaign, drawing parallels between cricket and customer rewards. Customers accumulate ‘runs’ by purchasing MAK Lubricants and scanning the QR code via the HelloBPCL App, with rewards based on the runs collected.
Concurrently, BPCL’s premium petrol, Speed, rolls out the ‘Speed Se Jeeto Poore Saal’ campaign, featuring Neeraj Chopra as the brand ambassador. The campaign offers rewards linked to fuel purchases, including the chance to win fuel for a whole year and weekly fuel prizes.
BPCL added that it aims to leverage the cricket season to highlight the superior performance of Speed petrol and offer customers exciting rewards. The ‘Speed Se Jeeto Poore Saal’ campaign runs until 12 July, 2024, at select BPCL Fuel Stations across India.
