At a time when brands are increasingly redefining the way they engage with their audience, a medium like out-of-home (OOH) advertising is fast expanding in terms of its scope and possibilities. The OOH Advertising Convention (OAC) — formerly the Outdoor Advertising Convention – is a platform that closely reflects the changing contours of OOH advertising. In its 18th edition, to be organised in Bengaluru at the upscale Hilton Garden Inn, Embassy Manyata Business Park on July 26-27, 2024, OAC will have as its broad theme: ‘OOH: Navigating The New Frontier’.
OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of Senior government officials, global OOH leaders, accomplished brand marketers, OOH specialist agency heads & professionals and OOH solutions’ experts, among others.
OAC 2024, presented by Sapphire Media Ltd and Armour Digital OOH, and powered by Coral Media, will over two daysfeature talks & presentations, fireside chats, focused discussions and master-classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that have a bearing on the OOH business and outcomes.
Representing various segments of the global and Indian OOH ecosystems, the distinguished speakers at
OAC will draw on their industry experience to cover a vast ground of knowledge and share business enabling insights.
Sharing his views on OAC 2024, Vasant Jante, Founder & CEO – Thoughtshows & Events Pvt Ltd, the organisers of OAC, says, “It is our constant endeavour to make OAC more and more relevant to OOH business leaders, and we are indeed inspired by the overwhelming participation of industry leaders from India and the overseas at our annual convention. Having had a very successful convention in Delhi in July 2023, we decided to take the convention to the tech city Bengaluru and we are all geared up for the event.”
Adding the outsider perspective and sharing some motivational life lessons to the congregation of business leaders at OAC 2024 will be Billiards and Snooker champion Pankaj Advani, and acclaimed actor Manoj Joshi.
Pankaj Advani, a 27-time World Champion and recipient of Padma Bhushan, Padma Shri, and Arjuna Awards, will speak on the theme, ‘Taking a cue from life lessons to scale peak of excellence’, while Manoj Joshi, also a Padma Shri Awardee, will speak on the theme, ‘Breaking the Stereotype to emerge a winner’.
The other highlight of OAC 2024 is the exciting OOH Advertising Awards (OAA) 2024, presented by
Roshan Space, wherein winners of OAA 2024 will receive their coveted Metals. OAA 2024 had a distinguished jury panel comprising 33 esteemed brand marketers from diverse industries, who evaluated a record-breaking number of 348 entries received this year.
Another significant aspect of OAC 2024 will be the OOH Expo wherein leading solutions providers from the OOH industry will be showcasing their latest products and solutions.
The Quintessential OOH Quiz, an engaging and popular feature of OAC,will be conducted this year by the highly celebrated Quiz Master Joy Bhattacharjya.OAC 2024 will also have other interactive sessions for the audience to participate in and win attractive prizes.
By combining knowledge sharing, networking, engagement and celebration of excellence, OAC has emerged to be a complete platform for the OOH ecosystem.
