Mumbai: Zee TV is set to revolutionize viewer engagement with its new interactive show, ‘Hamara Parivar,’ premiering on October 3rd at 6:30 PM. This innovative series follows the channel’s pioneering audience feedback initiative, which has reached nearly 50 crore individuals over the past three months, gathering valuable insights on shows and characters.
Responding to the overwhelming viewer engagement via calls and messages, ‘Hamara Parivar’ transforms audience feedback into a daily interactive experience. The show allows viewers to influence the stories they watch, making them an integral part of the creative process.
‘Hamara Parivar’ introduces a new television genre where a fictional family shares the audience’s thoughts directly with the channel’s actors and creators. Beyond entertainment, the show will address everyday concerns and challenges faced by Indian families, fostering candid conversations about family values and positivity through practices like meditation.
The show features the engaging Sakshi, along with her husband Vijay, children Vedika and Veeru, sister Mandy, and brother-in-law Abhay. Together, they will represent viewers’ perspectives on Zee TV’s programming, discussing relatable family issues.
Sakshi says, ” Being chosen as the sutradharbetween the audience and Zee TV has been an incredible opportunity. Voicing the audience’s sentiments, whether it’s suggestions, critique, or praise, is something my family and I are passionate about. It’s inspiring to see how committed Zee TV is to actually listening and evolving with its viewers”
Ashish Sehgal, Chief Growth Officer – Digital and Broadcast Revenue, ZEE said, “At ZEE, we’ve always strived to innovate and create content that resonates with our audience’s evolving preferences. With Hamara Parivar, we’re opening up an entirely new genre of entertainment that brings viewers closer to the heart of our stories, not just as spectators, but as active contributors. This daily show goes beyond traditional formats, addressing real concerns and values that matter to Indian families. It offers a one-of-a-kind engagement experience for direct, real-time interactions between our viewers, actors, and creators. For brands, this is a phenomenal opportunity to strike meaningful conversations with their target audiences. The show’s ability to connect deeply with viewers over shared values, family-centric themes, and life lessons provides a rich canvas for brands to build long-term relationships with their consumers in a context that truly resonates”
Each episode of Hamara Parivar will share fan messages and previews of upcoming highlights and twists in Zee TV shows, engaging viewers. Sakshi’s family visits the set of ‘Kaise Mujhe Tum Mil Gaye’ in one episode, conveying audience feedback. Yesha Rughani and Seerat Kapoor visit to connect with fans of ‘Rabb Se Hai Dua.’ Fans can also visit the Parivar’s home and occasionally host Sakshi’s family.
Sriti Jha, known for her role as Amruta in Kaise Mujhe Tum Mil Gaye, expressed her gratitude for the initiative: “It’s refreshing to hear real-time feedback on our work. ‘Hamara Parivar’ allows us to reflect on the audience’s perspectives and evolve accordingly.”
Yesha Rughani, who plays Ibaadat in Rabb Se Hai Dua, shared her excitement: “To hear directly from the audience through Hamara Parivar is both empowering and humbling. Sometimes, it’s easy to get caught up in our characters, but when you hear firsthand how your role affects viewers emotionally, it grounds you and makes you appreciate the impact of what we do. It’s a fantastic opportunity to connect with them more deeply.”
Zee TV’s ‘Hamara Parivar’ actively involves viewer feedback to shape future episodes, showcasing the network’s commitment to listening and evolving based on viewer voices.
